What Drives Customers to Carryout Online Shopping?
Mariam Peyton is a professional Financial Analyst. She holds a Masters degree in Economics. She specialises in financial analysis and forecasting. Her expertise includes studying the financial performance of companies, markets and entire industries looking for trends, insights and information that can help you glean rich insights for use in academic and market research.
Latest posts by Mariam Peyton (see all)
The adoption of online shopping is increasing gradually each year, however, there is little or no information when it comes to determining the factors that drive this kind of shopping. During this same time, there is stiff competition between on line retailers whereby a few of them are reaping profits from their business. As such, businesses and researchers are required to carry out enough research regarding online shopping its venture, its key success factors, and its major drivers. This paper is going to discuss and explain some of the factors that drive people to carryout online shopping. Key questions tacked are; what motivates customers to buy online? What are the factors influencing online shopping? What do consumers look for when buying online?
Online shopping refers to the process of buying goods or services over the internet. It involves browsing through various websites or platforms that offer different products, relating prices and features of various products, selecting the items, adding them to a virtual shopping cart, providing payment and delivery information, and confirming the order. Online shopping has become increasingly popular in recent years due to its convenience, variety, and accessibility.
E-commerce has turned out to be one of the most popular buying and selling channels, both for consumers and suppliers. Online shopping has got a number of benefits among which include a 24/7 chance to purchase, online catalogs, reasonable pricing, cost efficiency, less time consuming and many others. Because of its enormous benefits, the channel is likely to grow in greater numbers in the forthcoming years.
HARVARD
Citation Here
Citation Here
APA
Citation Here
MLA
Citation Here
CHICAGO
Citation Here
What Drives Customers to Carryout Online Shopping? A Case Study
Key Learning Outcomes
By the end of the case, students should be able to:
- Understand what online shopping is
- Understand the various factors that drive customers to buy online
- Apply the factors that motivate online shopping to real-life scenarios
1.0 INTRODUCTION
Online shopping is a convenient and efficient way of purchasing goods or services over the Internet. It has recently turned out to be a popular and convenient way of purchasing goods and services in this technological era. One of the most important questions paused is what are the factors that motivate customers to shop online instead of visiting physical stores? This paper is going to focus primarily on what inspires people to do online shopping. Recognizing these factors is beneficial because it will help online sellers greatly increase their channels to reach their customers. Key questions answered to be addressed are; what factors motivate consumers to shop online? What are the factors influencing online shopping? What do consumers look for when buying online?
The most important driver of online shopping is convenience. When carrying out online shopping, customers can browse and buy products anytime and anywhere, without having to deal with traffic, parking, crowds, queues, and many others. It also offers customers a number of choices and a variety of products, as they can access them from different retailers. Customers also have the opportunity of comparing prices and features of different products so as to find the best deals and available discounts.
The aspect of personalization also is an important factor that influences people to shop online. Customers can modify their online shopping experience to fit their preferences and needs, by using filters, recommendations, reviews, ratings, wish lists, and other features. Online shopping also allows customers to express their identity and style through their purchases, as they can choose products that match their tastes, interests, values, and personality. Online shopping also enables customers to interact with other customers and sellers through social media, forums, blogs, and other platforms, and share their opinions, feedback, experiences, and stories.
Trust. Customers need to feel confident and secure when they shop online, especially when they provide their personal and financial information. Online shopping platforms need to ensure that they have reliable and transparent policies and practices regarding data protection, privacy, security, delivery, returns, refunds, warranties, and customer service. Online shopping platforms also need to build trust with customers by providing accurate and honest information about their products and services, such as descriptions, specifications, images, videos, reviews, ratings, certifications, etc.
The above-mentioned are some of the key drivers of online shopping that businesses need to understand and address in order to attract and retain customers in the competitive online market. By offering convenience, personalization, and trust to customers, online shopping platforms can create value for both themselves and their customers.
Cancel anytime…right from your account dashboard
NOT YET READY TO SUBSCRIBE? Try our other options below
Get a personalized on-demand assignment fast **
Purchase This Assignment On Demand
100% original custom written assignment
Zero plagiarism (checked via Copyscape)
Harvard/APA/AMA referencing
Price: £
Services We are Offering
We are more than a free study and revision tool.
We also provide
on demand research and custom writing services.
123 Writing is the #1 exam revision and assignment study platform in the UK.
Get unlimited access to answered student essays, assignments, past exam questions and sample coursework written by qualified academic writers & tutors.
Our Standard subscription typically retails for £299.88 a year.
Today, you can join at 80% discount.
Here’s a full breakdown of everything you get as a Standard or Premium subscriber...
» Get access to our database of more than 5,770 answered premium strategy case studies
Get unlimited access to a robust database of premium business strategy case studies including more than 5,770 fully answered sample strategy frameworks and tools such as pestle, value chain, value matrix, porters five forces, Ansoff’s matrix, etc., authoritatively written and tailored for student revision, assignment preparation and transformative business research. Our strategy case studies are especially suited for university students wishing to apply strategic frameworks to real-world situations, company cases or simulations. All our strategy case studies come with teaching notes and learning outcomes, making them effective as coursework revision, and essay study help tools.
» Free access to past exam & assignment answers
Revise and prepare for exams and coursework with our fully answered exam notes and sample assignment papers. Furthermore, get quick on-demand answers to past exam question and assignment questions from our writers. Exam answer notes come with personalized lesson plans, and detailed study notes complete with detailed explanations of each answer, for maximum exam revision and assignment preparation. This tool is perfect for readers struggling with exam preparation & assignment study.
» Get extra assignment related help from our writers & tutors
Achieve high grades with a little extra assignment related support. Get extra help with your essays, assignments and general coursework, from our knowledgeable writers and tutors who will provide extra assistance when required for all academic related tasks including proofreading, grammar editing & correction, citations, referencing, etc. at no extra cost for standard and premium subscribers. All our standard and premium subscribers receive free proofreading services, which will include a check for punctuation, grammar, sentence formation, typographical errors, formatting, errors and other consistency issues (broadly).
» Get free assignment & essay writing help worth up to 7K words
Commission an on-demand essay, or assignment title from our knowledgeable writers and tutors on any subject matter. Get up to 7,000* words in on-demand custom assignment help from our writers who can assist with difficult topic in classical business literature. (* 7,000 free word credit exclusive to premium members).
» Fast & speedy answers to on-demand case solutions & assignment questions
Make use of your available free word credit (up to *7,000words) to commission on-demand custom case solutions, case study assignments and receive fast & speedy personalised answers. Receive timely and fast plagiarism-free answers to assignment questions or case solutions in as little as 1-2 business working days. Topics include Strategic Management, Marketing, Business Management, Economics, Operations Management, Organization Studies, International Business & Management, Human Resource Management and more. (* Exclusive to premium members).
» Get exclusive Q&A sessions with our subject matter writers
Ask our qualified, vetted and knowledgeable writers up to *12 essay, assignment and coursework related questions annually and receive accurate, clear, and detailed answers including step-by-step explanations briefs that are easy to follow. (*Exclusive to premium members).
» Free access to test bank questions & answers, study notes and practice quizzes
Test your knowledge on any subject with our quick quizzes and test banks for maximum retention after revision and studying. Test Bank contains questions in a variety of formats including multiple choice, true/false, short answer, and essay questions.
» Free access to video tutorials & study packs
Get free access to exclusive video tutorials to common subject topics. Our subject matter video tutorials, study notes and study packs have been created to help students learn and understand basic course module materials, as well as prepare students for their coursework assignment questions, essays and exams. Our video tutorials, study notes and study packs can be organized by topic, textbook or Question &Answer.
» Access to textbook chapter reviews and answer solutions
Get access to chapter reviews of popular business books, broken down in easy-to-understand simple concepts with simplified English. If English is not your first language, this service will make revising for essay assignments and exams as easy as 123 (Exclusive to premium members).
