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What are some of the ways of analyzing strengths and weaknesses of a company?

Mariam Peyton
Latest posts by Mariam Peyton (see all)

    Strategic management is refers to a consistent level of management attained through setting up strategic goals and tactics to make certain the decisions of top management to effectively attain the goals in the long run and at the same time flexible short-term results. Strategy provides general regulations for an organization. The concept of strategic management is made up of three elements namely; Strategic analysis, strategic choices, and strategic implementation. The mentioned elements are of significance in a firm because they evaluate the business and industries that the firm is a member of. Strategy also ensures effective competition and aids in setting of reasonable aims in the contemporary and the future. 
    Strategic Management is vital in organizations because it helps them to assess their strengths and weaknesses as well as identify the serious external factors, which influence the position of the firm, they also define the factors which help with the implementation of a firm.
    This research aims at analyzing the strengths and weaknesses of a company. Key questions answered are; what tool is used to analyze an organization's strengths weaknesses opportunities and threats? What is an analysis used by the organization to identify internal strengths and weaknesses and external opportunities and threats? What are the tools other than SWOT analysis?
    The business environment that affects companies is made up of both the macro and microenvironment. The macro environment is the most general layer of the business environment and consists of broad environmental factors that impact all organizations across all industries so businesses use frameworks such as Pestle and Swot to analyze environmental factors. The starting point for analyzing macro-level influences is Pestle analysis which is used to identify how both current and future trends in the political, economic, social, technological, legal, and the environment impact the company. This is followed by Porter's five forces analysis to examine the impact of Porter's five forces on the company as well as Swot to assess how the internal strengths and weaknesses of the company can be leveraged together with external opportunities to mitigate existing weaknesses and external threats from the environment.
     

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    What are some of the ways of analyzing the strengths and weaknesses of a company? a Case Study


    Key Learning Outcomes

    By the end of the case, students should be able to:

    • Understand generally the meaning of weaknesses and strengths of a company 
    • Understand the various strategies used to analyze the strengths and weaknesses of a company 
    • Apply the knowledge attained to real-life scenarios

     

    1.0 INTRODUCTION


    One of the most important tasks for any business owner or manager is to analyze the strengths and weaknesses of their company. This can help them identify opportunities for improvement, growth, and competitive advantage. But how can one conduct such an analysis? Here are some of the ways of analyzing the strengths and weaknesses of a company:

    SWOT analysis: This is a popular method that involves listing the internal strengths and weaknesses of the company, as well as the external opportunities and threats that it faces. The goal is to match the strengths with the opportunities and overcome the weaknesses and threats. A SWOT analysis can provide a clear overview of the current situation and the potential future scenarios for the company.

    PESTLE analysis: This is another method that focuses on the external factors that affect the company. PESTLE stands for political, economic, social, technological, legal, and environmental factors. By examining these factors, one can understand how they influence the company's performance, profitability, and sustainability. A PESTLE analysis can help the company anticipate and adapt to the changes in the external environment.

    VRIO analysis: This is a method that evaluates the internal resources and capabilities of the company. VRIO stands for value, rarity, imitability, and organization. By asking these four questions about each resource or capability, one can determine if they provide a competitive advantage for the company. A VRIO analysis can help the company leverage its unique strengths and create value for its customers.
    These are some of the ways of analyzing the strengths and weaknesses of a company. By using these methods, one can gain a deeper insight into the company's performance, potential, and challenges. This can help them make better decisions and strategies for their business success.
     

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