What are Ryanairs current strategic aims and objectives
Mariam Peyton is a professional Financial Analyst. She holds a Masters degree in Economics. She specialises in financial analysis and forecasting. Her expertise includes studying the financial performance of companies, markets and entire industries looking for trends, insights and information that can help you glean rich insights for use in academic and market research.
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The primary aim of thIS essay IS to find out the strategic aims and objectives of Ryanair. One of Ryanair’s key objectives is to establish itself as the leading low-fare airline in Europe. The author finds out that among the strategies Ryanair employs, is offering the lowest fares to passengers, which has helped in increasing its passenger traffic. The company has also improved its customer service by improving its punctuality, all of which will be discussed in detail in this assignment.
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strategic aims and objectives Case Study
Key Learning Outcomes
By the end of the case, students should be able to:
- Understand the importance of aims and objectives to am organisation
- Analyse the current strategic aims and objectives of Ryanair Holdings Plc.
- Understand how to apply strategic aims and objectives in any organisation
1.0 INTRODUCTION
Ryanair Holdings Plc. is an Ireland-based airline company which was incorporated as a holding company for Ryanair Limited in 1996. The company offers low fare passenger airline services mainly in Europe. It also provides additional services such as non-flight scheduled services, Internet-related services and the on-board sale of beverages, food, duty-free and merchandise. Ryanair runs its activities through its subsidiaries namely; Buzz Airline, Lauda Europe Limited, Malta Air Limited, Ryanair DAC and Ryanair U.K. Limited. In 2022, the company had revenue of €4,801 million. Ryanair connects over 240 destinations across 40 countries. This paper is going to discuss the current strategic aims and objectives of Ryanair Holdings Plc.
By constantly enhancing and increasing its low-fares service offerings, Ryanair is aiming at securing its position as the largest airline group for scheduled passengers in Europe. It also aims at increasing its passenger traffic by charging low fares while continuing to keep costs low and operational efficiency high despite the prevailing operating environment filled with numerous challenges, all of which are going to be looked at in detail in the following sections.
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