Strategic Analysis of Tata Motors, 2023
Mariam Peyton is a professional Financial Analyst. She holds a Masters degree in Economics. She specialises in financial analysis and forecasting. Her expertise includes studying the financial performance of companies, markets and entire industries looking for trends, insights and information that can help you glean rich insights for use in academic and market research.
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This report provided a Strategic analysis of Tata Motors 2023. This report used a wide range of strategic tools including PESTLE, Porter's five forces, SWOT, VRIO, and the Value chain to examine Tata Motors’ internal and external environment. The report analyzed the company’s strategic positioning in the market. The report also looked at the company's general strategies and assessed how it has used its strengths to compete effectively in the market.
Tata Motors is a subsidiary of Tata Group and it is India’s largest automobile manufacturing company offering an extensive portfolio of goods and services which include integrated, smart, and e-mobility solutions comprising cars, utility vehicles, trucks, buses, pickup trucks, and military vehicles. The company has a global presence in over 125 countries. Founded in 1945, the company has its headquarters in Mumbai, India. The company employs a total of 81,811 employees.
Tata Motors is a global automotive company with a presence in various countries, such as India, the UK, South Korea, South Africa, China, Brazil, Austria, and Slovakia. It operates through a network of subsidiaries, associate companies, and Joint Ventures (JVs), including Jaguar Land Rover in the UK and Tata Daewoo in South Korea.
A strategic analysis of Tata Motors reveals a number of challenges that the company ought to address so as to become more efficient and compete against its rivals. Some of the recent macro and micro challenges include stiff competition from both international and domestic players. Major competitors are; Suzuki, Hyundai, M&M, and Honda, it is also affected by the after-effects of COVID-19, and the Ukrainian war has paused some challenges to the company.
This analysis answers key questions such as; What are the success factors of Tata Motors? What is Tata Motors' competitive advantage? What are the strengths of Tata Motors? What are the problems faced by Tata Company?
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Strategic Analysis of Tata Motors, 2023 Case Study
Key Learning Outcomes
By the end of the case, students should be able to:
- Use strategic tools including PESTLE, SWOT, Porter Five Forces, and VRIO to analyze Tata Motors’ strategic position in the market and strategize on how to strengthen it
- Understand the broad macro-environment and how it affects the growth and performance of Tata Motors.
- Understand how a company can use its resources and capabilities to strengthen its position in the market.
1.0 INTRODUCTION
The primary aim of this report is to examine in detail the SWOT analysis of Tata Motors so as to discover the company’s strengths, weaknesses, opportunities, and threats which will help formulate the company’s strategy going forward. The report will also evaluate the company’s marketing activities, tactics, and strategies by identifying its diverse marketing strategies. The company’s marketing activities will be evaluated using the marketing mix (Product, price, promotion, and place). The report will also identify the company’s product target, product positioning, product lifecycle, and the kind of demand the company is facing from its consumers. The BCG matrix will then be utilized to recognize the most appropriate Strategic Business Units (SBUs) that the company should invest in to continue growing and competing effectively. The author will then discuss the report findings and recommend strategies going forward.
History of Tata Motors
Tata Motors is a subsidiary of Tata Group and is India’s largest automobile manufacturing company offering an extensive portfolio of goods and services which include integrated, smart, and e-mobility solutions comprising cars, utility vehicles, trucks, buses, pickup trucks, and military vehicles.
Incorporated in India in 1945, Tata Motors is a part of the Tata Group that was founded by Jamsetji Tata in 1868. The company entered the commercial vehicle sector in 1954, after forming a joint venture with Daimler-Benz AG of Germany, which ended in 1969. Tata Motors launched its first passenger car, the Tata Mobile, in 1988, and became the first Indian manufacturer to develop a competitive indigenous automobile. In 1998, it introduced the Indica, the first fully indigenous Indian passenger car. Tata Motors expanded its global presence by acquiring the South Korean truck maker Daewoo Commercial Vehicles Company in 2004, and the British premium car maker Jaguar Land Rover in 2008. The company also has joint ventures with Hitachi and Stellantis and has manufacturing and research facilities in India and several other countries. Tata Motors is one of the largest and most respected automotive companies in the world, with a vision to be among the top three in the global market by 2023.
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