Strategic Analysis of General Motors Corporation 2023
Mariam Peyton is a professional Financial Analyst. She holds a Masters degree in Economics. She specialises in financial analysis and forecasting. Her expertise includes studying the financial performance of companies, markets and entire industries looking for trends, insights and information that can help you glean rich insights for use in academic and market research.
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General Motors Corporation is a multinational automobile manufacturer operating in the sale, design, and building of trucks, crossovers, cars, and automobile cars and it also provides software-enabled services and subscriptions all over the world. As of 2022, the company had an annual revenue of $156.7 billion and an overall market share of 7.6%. In 2022 the company recovered its U.S. Sales crown by selling 2.27 million vehicles and sold more than 1.1 million mid-size pickups and full-size trucks. This study is going to critically analyze the General Motors Corporation.
The purpose of this assignment is to conduct a strategic analysis of General Motors Company, one of the leading automobile manufacturers in the world. The researcher will apply various strategic tools, such as Pestle, Swot, and Porter's, to examine the external and internal factors that affect the company's performance and competitiveness. The researcher will identify the strengths, weaknesses, opportunities, and threats of General Motors, as well as the industry forces that shape its market position. This pestle analysis of General Motors explores the impact of different factors like Brexit, falling post Covid disposable income levels, new trade agreements, the rise of contactless technology as well as other legal and environmental factors. Critically, a macro environmental analysis will reveal the inherent opportunities as well as underlying threats facing General Motors and other automobile manufacturing companies. The researcher will then provide recommendations for improving the company's strategy and achieving its goals.
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Strategic Analysis of General Motors Corporation 2023 Case Study
Key Learning Outcomes
By the end of the case, students should be able to:
- Use strategic tools including PESTLE, SWOT, Porters Five Forces, and VRIO to analyze a company's strategic position in the market and strategize on how to strengthen it
- Understand the broad macro-environment and how it affects the growth and performance of General Motors Corporation
- Understand how a company can use its resources and capabilities to strengthen its position in the market
1.0 INTRODUCTION
General Motors is a multinational company headquartered in Detroit with operations in over 29 countries. The Company was incorporated in 2009 and operates in the design, manufacture, and sale of cars, trucks, as well as automobile parts, while also providing financial solutions such as retail loans and lease lending. It manufactures and markets brands like Cadillac, Chevrolet, and GMC among others in and outside North America as well as in its various subsidiaries in Asia.
General Motors has a market cap of $46.37 Billion as of 2023 and it sealed off 2022 with an annual revenue of $ 156.7 Billion and a market share of 17.1 % in the United States making it one of the leading automobile manufacturers in the world, among other manufactures of automobiles are Toyota Motor Company, Ford Motor Company among others.
It is divided into four major strategic business units which include GM North America, General Motors Financial, Cruise, and GM International. The Cruise segment engages in the development and commercialization of autonomous vehicle technology.
In this assignment, we will critically examine the broad macro-environment of General Motors in terms of political, economic, social, technological, environmental, and legal factors. For this Pestle and Swot case study, the research carried out will aim to understand how the various macro environment factors, in the form of positive and negative trends, have affected the automobile manufacturing company.
This pestle analysis of General Motors explores the impact of different factors like Brexit, falling post Covid disposable income levels, new trade agreements, the rise of contactless technology as well as other legal and environmental factors such as the Federal government policies and regulations. Critically, a macro environmental analysis will reveal the inherent opportunities as well as underlying threats facing General Motors and other automobile manufacturing companies.
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