Strategic analysis of BYD Company, 2023
Mariam Peyton is a professional Financial Analyst. She holds a Masters degree in Economics. She specialises in financial analysis and forecasting. Her expertise includes studying the financial performance of companies, markets and entire industries looking for trends, insights and information that can help you glean rich insights for use in academic and market research.
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Founded in 1995, BYD Company Limited is a high-tech company that operates in the development of technological innovations for a better life for individuals. The company engages in the manufacture, research, and development of rechargeable batteries and photovoltaic business. It has its headquarters in China. The company has been a global leader in industrial park development since its formation, with more than 30 projects across various sectors, including electronics, automotive, renewable energy, and rail transportation.
The report below utilized a number of strategic tools such as PESTLE, Porter's five forces, SWOT, VRIO, and the Value chain to examine the company’s internal and external environment.
An analysis of BYD Company Limited revealed a number of challenges that the company needs to address so as to become a more efficient organization that can compete against rivals. Some of the recent macro and micro challenges include high inflation, threats from competitors, patent disputes, and technological disadvantages among others.
One of the challenges that BYD faces in the Chinese auto market is the increasing competition from both domestic and foreign rivals. BYD has built a reputation as a leading electric vehicle maker, but it is not the only one targeting the same segment. For example, Great Wall Motor is another Chinese company that produces affordable and eco-friendly cars. Moreover, BYD also has to contend with established global brands such as Toyota, Honda, and General Motors, which have invested heavily in research and development to offer innovative and high-quality products.
A strategic analysis of the BYD Company Limited answers key questions such as; What are the success factors of BYD? How does BYD achieve a competitive advantage? What is the financial performance of BYD? What are the weaknesses of BYD? What are the innovation strategies of BYD?
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Strategic analysis of BYD Company, 2023 Case Study
Key Learning Outcomes
By the end of the case, students should be able to:
- Use strategic tools including PESTLE, SWOT, Porter Five Forces, and VRIO to analyze a company's strategic position in the market and strategize on how to strengthen it
- Understand the company’s broad macro-environment and how it affects the growth and performance of BYD Company
- Understand how a company can use its resources and capabilities to strengthen its position in the market.
1.0 INTRODUCTION
Founded in 1995, BYD Company Limited is a high-tech company that operates in the development of technological innovations for a better life for individuals. The company engages in the manufacture, research, and development of rechargeable batteries and photovoltaic business. It has its headquarters in China. The company has been a global leader in industrial park development since its formation, with more than 30 projects across various sectors, including electronics, automotive, renewable energy, and rail transportation.
In 2020, the company had the highest sales volume of new energy vehicles in China. BYD is ranked among the leading energy vehicle sellers. As of September 2023, the company has a market capitalization of $96.20 Billion which makes it one of the most valuable companies in the world. As of 2023, the company raised revenue of $69.10 billion up from $62.14 billion in 2022 and $33.48 billion in 2021.
The aim of this paper is to examine the current situation of BYD, a leading Chinese manufacturer of electric vehicles and batteries. The paper will use the SWOT and PEST frameworks to evaluate BYD's strengths, weaknesses, opportunities, and threats, as well as the political, economic, social, and technological factors that affect its business environment. The paper will also provide a forecast of BYD's future development based on the analysis. The SWOT analysis is a widely used tool to provide a systematic approach and support for decision-making situations and to analyze the internal and external environment. It will analyze the organization’s Strengths, Weaknesses, Opportunities, and Threats by incorporating and simplifying the internal and external factors to offer a basis for the strategic planning of the organization
Key questions answered in this analysis include; What are the success factors of BYD? How does BYD achieve a competitive advantage? What is the financial performance of BYD? What are the weaknesses of BYD? What are the innovation strategies of BYD?
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