Strategic Analysis of Apple Inc. 2023
Mariam Peyton is a professional Financial Analyst. She holds a Masters degree in Economics. She specialises in financial analysis and forecasting. Her expertise includes studying the financial performance of companies, markets and entire industries looking for trends, insights and information that can help you glean rich insights for use in academic and market research.
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Through this internal and external analysis of Apple, the report revealed that there are still growth opportunities, such as the launch of a 5G network and growing affluence in Southeast Asia. It also revealed a number of challenges and issues that the company needs to address in order to become leaner and more efficient to compete against its rivals. Some of the recent macro and micro challenges include high inflation, lack of 5G network scale, global chip shortage, regulatory scrutiny in different markets, and rising competition from rivals among others.
Apple Inc. is a leading American technology company that produces a wide range of products and services, such as the iPhone, iPad, Mac, Apple Watch, AirPods, Apple TV, Apple Music, App Store, Apple Card, and Apple Pay. The company was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. Since then, Apple has grown to become the world's largest technology company by revenue and the world's most valuable company by market capitalization.
Many of these challenges, were revealed by an Apple pestle analysis for 2023, and it showed the company’s key threats, and risk challenges including the major political factors affecting Apple as well as key economic, social, technological, and regulatory trends impacting the smartphone market. Furthermore, it also revealed the main opportunities are on the horizon for Apple.
The key questions to answer in this analysis include; what is Apple’s SWOT analysis? What is Apple's strategic competitive advantage? What are the opportunities and threats of Apple Inc.? What are Apple Inc.'s strengths and weaknesses? What are the recommendations for Apple Company?
The report will conclude with suggestions and a discussion of strategies and tactics that could be used by Apple to respond to the major changes occurring in the smartphone market.
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Strategic Analysis of Apple Inc. 2023 Case Study
Key Learning Outcomes
By the end of the case, students should be able to:
- Understand the broad macro-environment of Apple and the global smartphone industry in terms of political, economic, social, technological, environmental, and legal factors (PESTEL/PEST/STEEPLE).
- Use our SWOT analysis example to gain an overall understanding of Apple's strengths and weaknesses and strategic options arising from the opportunities and threats that have been identified from the Pestle analysis example on its business environment.
- Apply strategy business models and frameworks such as Pestle/Pest/Steeple, Swot, etc. to real company cases.
1.0 INTRODUCTION
Founded in 1967 by Steve Jobs, Ronald Gerald, and Steven Wozniak, Apple Inc., is the largest technology company. Apple Inc. is one of the most successful and innovative companies in the world. The company engages in the manufacture, design, and sale of smartphones, personal computers, tablets, wearable accessories, and other related services. its products and services include; iPhone, iPad, Mac, Apple Watch, AirPods, Apple TV, iCloud, Apple Music, Apple Care, Digital content stores, streaming and licensing services among others (Wall Street Journal).
With a revenue of US$394.3 billion in 2022, Apple is one of the world's largest technology companies in the world with a market capitalization of more than $2.6 trillion (Forbes, 2023). In addition, it is the second-largest mobile phone manufacturer in the world with the first company being Samsung (Statista, 2023). Apple is one of the Big Five American information technology companies, along with Alphabet, Amazon, Meta Platforms, and Microsoft (CompaniesMarketCap.com).
This report will analyze some of the key aspects of Apple's business strategy, performance, strengths, weaknesses, opportunities, and threats. The report will use frameworks such as PESTLE, SWOT, Porter Five Forces, VRIO, and generic competitive strategies to analyze the strategic overview of Apple, including its financial performance, competitive microenvironment, competitive advantage, technological improvement, pricing strategy, and many others, over the last 2-3years, looking at the relevant changes in the smartphone market between 2020 and 2023.
The key questions to answer in this analysis include; what is Apple’s SWOT analysis? What is Apple's strategic competitive advantage? What are the opportunities and threats of Apple Inc.? What are Apple Inc.'s strengths and weaknesses? What are the recommendations for Apple Company?
The report will conclude with suggestions and a discussion of strategies and tactics that could be used by Apple to respond to the major changes occurring in the smartphone market.
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