Strategic Analysis of Allianz Group, 2023
Mariam Peyton is a professional Financial Analyst. She holds a Masters degree in Economics. She specialises in financial analysis and forecasting. Her expertise includes studying the financial performance of companies, markets and entire industries looking for trends, insights and information that can help you glean rich insights for use in academic and market research.
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This paper examined the Allianz Group by analyzing its macro and micro environment, It used the SWOT analysis to help it identify the company’s strengths weaknesses, and threats, and discover major key drivers and opportunities for growth. The paper also used Porter’s Five Forces Analysis so as to clearly describe and understand how competition has affected the growth of Allianz Group.
Allianz Group is a global leader in providing integrated financial solutions to its customers and partners. With a market value of $97.63 Billion as of September 2023, the company is one of the largest and most diversified insurance and asset management groups in the world. (Allianz Company website) The company operates through its subsidiary, Allianz SE, which was established in 1980 and is based in Munich, Germany. Allianz Group offers a wide range of products and services in property, casualty, life, health, and asset management sectors, serving more than 100 million clients in over 70 countries, with a strong presence in Europe. (Allianz Group’s Annual Report 2022)
An internal and external analysis of Allianz Group revealed a number of challenges that the company needs to address so as to be more productive and efficient and so as to compete effectively with its rivals. Some of the challenges faced by the company include; intense competition in the financial services sector, and the invasion of Ukraine in 2022 also affected the company since it was just starting to recover from the depths of the COVID-19 crisis among so many others.
These challenges were revealed by the pestle analysis of the company which pointed out the key threats and risks challenging the company, which include political factors as well as the key economic, social, technological, and regulatory trends that affect the company. Furthermore, what are some of the opportunities on the horizon for Allianz Group?
An Allianz’s SWOT and VRIO analysis answers key questions such as; What are the strengths and weaknesses of Allianz Group?
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Strategic Analysis of Allianz Group, 2023 Case Study
Key Learning Outcomes
By the end of the case, students should be able to:
- Use strategic tools including PESTLE, SWOT, Porter Five Forces, and VRIO to analyze Allianz’s strategic position in the market and strategize on how to strengthen it
- Understand the broad macro-environment and how it affects the growth and performance of Allianz Group
- Understand how a company can use its resources and capabilities to strengthen its position in the market
1.0 INTRODUCTION
Company’s Over View
Allianz Group is one of the leading integrated financial services providers worldwide with a market capitalization of $97.63 Billion as of September 2023. (Allianz Company website) Allianz Group is a subsidiary of Allianz SE which was founded in 1980 and it has its headquarters in Munich, Germany. The company offers property insurance, casualty insurance, life health insurance, and asset management of goods and services in over 70 countries where it has its largest operation in Europe. (Allianz Group’s Annual Report 2022)
In 2022, the company had over 159, 253 employees and it achieved an annual revenue of € 152.7 billion and an operating profit of 14.24 billion for the Group. The company has a significant portion of its market in Germany. For many years the company has had most of its market in its home country with increased levels of customer and employee satisfaction, high-quality products and services, a strong brand, and a uniform market presence. (Allianz Company Website)
Allianz Group serves 122 private and corporate customers all over the world and it is considered one of the world’s largest insurers, investors, and assistance providers.
The Mission of Allianz Group
Allianz Group is a global leader in insurance, investment, and retirement solutions that help customers protect and grow their financial assets. The company's mission is to be a trusted partner of choice for its customers, by leveraging its global presence, industry expertise, and innovative thinking. Allianz values transparency, sustainability, and corporate responsibility in all its activities and strives to create value for its stakeholders. The group also focuses on delivering excellent customer service, promoting a diverse and inclusive workplace, and supporting the communities in which it operates.
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