Porters Five Forces of Lenovo 2017
Mariam Peyton is a professional Financial Analyst. She holds a Masters degree in Economics. She specialises in financial analysis and forecasting. Her expertise includes studying the financial performance of companies, markets and entire industries looking for trends, insights and information that can help you glean rich insights for use in academic and market research.
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Lenovo is a technology company dealing in the design, manufacture and marketing of smartphones, Tablets, PC’s, among others. Its smartphone market is highly oligopolistic with two major players Samsung and Apple which offer priced high-end products. On the other hand, Lenovo offers low cost products targeting the low end-market. Lenovo being a low-cost smartphone and PC vendor faces intense competition from other low-cost technology companies like HP, Huawei, Xiaomi, Dell, among others. Thus, this report analyses how industry competition has affected Lenovo showing major market opportunities through which Lenovo can develop. It concludes by showing how intense competition has affected Lenovo in the technology industry highlighting different market opportunities, challenges.
HARVARD
Peyton, Mariam (2018) "Porters five forces analysis of Lenovo 2017" 123 Writing [Online] at https://www.123writing.com/sample/porters-five-forces-of-lenovo-2017
Peyton, Mariam (2018) "Porters five forces analysis of Lenovo 2017" 123 Writing [Online] at https://www.123writing.com/sample/porters-five-forces-of-lenovo-2017
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Lenovo Business Strategy Case Study
Key Learning Outcomes
By the end of the case, students should be able to:
- Use Porters five forces model to analyse an industry on the basis of the five competitive forces.
- Analyse the global PC & smartphone industry and how the five forces have affected Lenovo and rival firms and the impact on industry structure, attractiveness, and profitability.
- Understand how Lenovo has managed to defend against intense competition and the strategies it uses to create 'blue oceans' that are defensible, helping it capture market share and maintain competitive advantage.
1.0 INTRODUCTION
Lenovo is a Chinese technology firm founded by Liu Chuanzhi in 1984, currently engaged in the design, manufacture and marketing of personal computers, tablets, smartphones, smart televisions, servers as well as related software, accessories and third party applications. Key products include ThinkPad and Yoga tablets, smartphones as well as desktops and laptop PCs under the Think and Lenovo brand names.
The technology industry has one of the most profitable markets in the world with two major players Samsung and Apple having a combined global market share of 39.0% with other companies such as Lenovo, Xiaomi, Huawei, OPPO, extra, accounting for the remaining 69% of the smartphone market. Lenovo is however a low-cost technology company and has a global PC market share of 22.0% with major competitors HP and Dell having 22.5% and 15.2% market shares respectively according to vendor unit shipment of fourth quarter of 2017 (Gartner 2017). In addition, Lenovo had the 3rd highest Smartphone shipments in China totaling to 80 million units worldwide in 2017 (Statista 2018).
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