Organizational behaviour in Coca-Cola
Mariam Peyton is a professional Financial Analyst. She holds a Masters degree in Economics. She specialises in financial analysis and forecasting. Her expertise includes studying the financial performance of companies, markets and entire industries looking for trends, insights and information that can help you glean rich insights for use in academic and market research.
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This study examines the organizational behavior of Coca-Cola and how it has contributed to its growth and development. Coca-Cola is a beverage company that manufactures, distributes, and markets non-alcoholic beverage drinks and syrups. The company is well known for its popular pioneer product Coca Cola which was invented by John Stith Pemberton in the year 1886. Three years later in 1889, Asa Candler acquired both the method and brand of the company and integrated it in 1892.
What is the organizational behavior of a company? Organizational behavior is defined as the examination of human behavior in an organization, the relations between people and the organization with the intention of understanding and predicting human behavior. For an organization to carry out its activities successfully, the teams, activities, and individuals must be highly organized. All organizations have managers who have the duty of getting things done by their team members. Organization in a business involves allocating work, arranging teams, and allocating power and recourses among the members of an organization to accomplish the aims and objectives of the organization. A key element of organizational structure is culture. What is the organizational culture at the Coca-Cola Company? The company has an all-inclusive culture that is defined by the principles of leadership, passion, integrity, collaboration, diversity, quality, and accountability. It also bases its culture on employee empowerment because they consider them to be their most valued assets. Coca-Cola recognizes the significance of organizational behavior and aims at creating an incredible level of employee involvement. This report is going to study in detail the organizational behavior of Coca-Cola including structure, culture and many other aspects of organizational behaviour.
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Organizational Behavior in Coca-Cola Case Study
Key Learning Outcomes
By the end of the case, students should be able to:
- Understand what organizational behavior means and its significance towards the growth and development of an organization
- Understand the impact of organizational behavior in the Coca-Cola company and how it contributes to its growth and development
- Learn how to apply the concept of organizational behavior to any organization
1.0 INTRODUCTION
Coca-Cola is a total beverage company that manufactures, distributes, and markets both its alcoholic and non-alcoholic beverage drinks and syrups. The company is well known for its popular pioneer product coca cola which was invented by John Stith Pemberton in the year 1886. In 1889, Asa Candler acquired both the method and brand of the company and integrated it in 1892.
The Company currently presents more than 500 brands in more than 200 countries and territories and supplies more than two billion servings every day. The Coca-Cola Company executes a franchised distribution system that started in 1889, and it only manufactured concentrated syrup which was later sold to many bottlers surrounding the world who understood the concept of exclusive territory. The Company’s key centers of operations are Europe, the Middle East & Africa; Latin America; North America; and Asia Pacific.
The present-day chairman and CEO of the company is James Quincey. This study examined the organizational behavior of Coca-Cola and how it has contributed to its growth and development.
What is the organizational behavior of a company? Organizational behavior is a study that examines the impact of individuals, groups, and structure on the behavior in an organization to use this assessment to improve its productivity. It is concerned with what happens inside an organization and applies the gained insights into improving an organization's activities which in turn will lead to its growth and development. This concept is very important regarding the effective management of businesses in this modern era. Organizational behavior has immense benefits to an organization such as enhancing the skill set of the manager and workers, comprehending consumer behavior, and understanding employee motivation, and their nature among so many others.
What is the organizational culture at Coca-Cola? The company has an all-inclusive culture that is defined by the principles of leadership, passion, integrity, collaboration, diversity, quality, and accountability. It also bases its culture on employee empowerment because they consider them to be their most valued assets. Coca-Cola recognizes the significance of organizational behavior and aims at creating an incredible level of employee involvement. This study is going to examine the organizational behavior of Coca-Cola and how it has contributed to its growth and development.
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