Motivation in GlaxoSmithKline Case Study
Key Learning Outcomes
By the end of the case, students should be able to:
- Understand the different types of motivation and how they can be used to improve employee performance and engagement.
- Understand the key factors that contribute to employee motivation in GlaxoSmithKline, such as a supportive work environment, opportunities for career growth, and competitive compensation and benefits
- Apply strategies for improving employee motivation in GlaxoSmithKline, such as regular feedback and recognition, employee training and development programs, and open communication channels between employees and management to other organizations.
1.0 INTRODUCTION
How does GlaxoSmithKline Motivate its Employees?
Founded in 1715, GlaxoSmithKline is a healthcare company operating in the manufacture, research, and development of vaccines, pharmaceutical medicines, and consumer healthcare products. GSK carries out its operations in segments namely; pharmaceuticals, vaccines, consumer Healthcare, and Corporate Executive Team.
The Pharmaceuticals subdivision puts most of its emphasis on developing medicines in respiratory and infectious diseases, oncology, and immuno-inflammation. The Vaccines segment produces pediatric and adult vaccines to prevent a range of infectious diseases including, hepatitis A and B, diphtheria, tetanus and whooping cough, measles, mumps and rubella, polio, typhoid, influenza, and bacterial meningitis.
The Consumer Healthcare segment is concerned with developing and marketing brands in the oral health, pain relief, respiratory, nutrition and gastro intestinal, and skin health categories. The Corporate Executive Team segment manages the business activities. This report is going to investigate motivation at GlaxoSmithKline. Employee motivation is critical as it is one of the ways that will increase the productivity of employees and utilize the resources in the most possible way.
According to Mullins (2016), motivation in its simplest form refers to the creation of incentives and a working environment that allows employees to perform to the best of their ability. It is a state of positive emotion resulting from the assessment of one's job experience. In fact,
David and Anderzej (2010) have defined it as cognitive decision-making with the intention of making behavior aimed at achieving a given goal through initiation and monitoring.
Mullin (2016) argues that motivation is the foundation of all organizational activities considering that the relationship between employees and the organizations is influenced by what motivates them to work and the satisfaction they derive from it. In fact, an organization is most likely to achieve its goals and objectives if its workforce is highly motivated (Huczynski and Buchanan 2013; Mullins 2016).