Examine the successful strategies used by universities to market their education services across borders
Mariam Peyton is a professional Financial Analyst. She holds a Masters degree in Economics. She specialises in financial analysis and forecasting. Her expertise includes studying the financial performance of companies, markets and entire industries looking for trends, insights and information that can help you glean rich insights for use in academic and market research.
Latest posts by Mariam Peyton (see all)
In this paper, the author tries to understand the various strategies used by universities to market their education services across borders. When a university is trying to market its services and increase its customer loyalty, it must be able to plan the right strategy that will help in reviewing its market and the needs of its customers regarding educational services. A marketing strategy is a plan of action that an organization designs to market its products and services to the public. Educational services are defined as products produced to meet student’s education, these are not tangible but rather can be identified and felt. While carrying out a marketing strategy, promotion of the products and services is highly recommended as it is the only way that the public will find them out. The researcher conducting this study aims at finding out the various strategies that universities use to advertise their services and these include advertising, and public relations, among many others which are going to be discussed in detail in the following sections of this paper.
HARVARD
Citation Here
Citation Here
APA
Citation Here
MLA
Citation Here
CHICAGO
Citation Here
Examine the successful strategies used by universities to market their education services across borders Case Study
Key Learning Outcomes
By the end of the case, students should be able to:
- Understand the meaning of marketing strategies, their importance to an organization, and how they are used to develop an organization.
- Understand the various strategies used by universities to market their products and services across borders in a professional way, the obstacles that they face when marketing their services, and the solutions to these challenges.
- Learn how to apply the concept of marketing strategy to real-life organizations.
1.0 INTRODUCTION
Currently, due to rapid technological advancements, the world itself is developing swiftly. Education is believed to be one of the most significant strategies that help in improving human life, this is so because it is through education that humans become intelligent, possess skills, and get along well with other members of society. In the case at hand, higher education has also been through a series of changes in the ways in which they deliver education to their customers. During the last few years, developing countries such as the United Arab Emirates have increasingly demanded postgraduate programs.
On top of that, higher education institutions are globalizing their services and participating in cross-border education so as to fulfill the demands and needs of consumers and to compete efficiently. These institutions have included marketing in their strategic plans in order to attract more students to apply to their learning institutions. Marketing is very vital to an organization because it is one way through which the products and services they produce attain the attention of their potential customers. Therefore universities are required to make the right strategies in marketing their services. This paper is going to examine the strategies used by universities to market their services across borders.
Cancel anytime…right from your account dashboard
NOT YET READY TO SUBSCRIBE? Try our other options below
Get a personalized on-demand assignment fast **
Purchase This Assignment On Demand
100% original custom written assignment
Zero plagiarism (checked via Copyscape)
Harvard/APA/AMA referencing
5750 words-(23 pages)
Price: £ 362.25
Services We are Offering
We are more than a free study and revision tool.
We also provide
on demand research and custom writing services.
123 Writing is the #1 exam revision and assignment study platform in the UK.
Get unlimited access to answered student essays, assignments, past exam questions and sample coursework written by qualified academic writers & tutors.
Our Standard subscription typically retails for £299.88 a year.
Today, you can join at 80% discount.
Here’s a full breakdown of everything you get as a Standard or Premium subscriber...
» Get access to our database of more than 5,770 answered premium strategy case studies
Get unlimited access to a robust database of premium business strategy case studies including more than 5,770 fully answered sample strategy frameworks and tools such as pestle, value chain, value matrix, porters five forces, Ansoff’s matrix, etc., authoritatively written and tailored for student revision, assignment preparation and transformative business research. Our strategy case studies are especially suited for university students wishing to apply strategic frameworks to real-world situations, company cases or simulations. All our strategy case studies come with teaching notes and learning outcomes, making them effective as coursework revision, and essay study help tools.
» Free access to past exam & assignment answers
Revise and prepare for exams and coursework with our fully answered exam notes and sample assignment papers. Furthermore, get quick on-demand answers to past exam question and assignment questions from our writers. Exam answer notes come with personalized lesson plans, and detailed study notes complete with detailed explanations of each answer, for maximum exam revision and assignment preparation. This tool is perfect for readers struggling with exam preparation & assignment study.
» Get extra assignment related help from our writers & tutors
Achieve high grades with a little extra assignment related support. Get extra help with your essays, assignments and general coursework, from our knowledgeable writers and tutors who will provide extra assistance when required for all academic related tasks including proofreading, grammar editing & correction, citations, referencing, etc. at no extra cost for standard and premium subscribers. All our standard and premium subscribers receive free proofreading services, which will include a check for punctuation, grammar, sentence formation, typographical errors, formatting, errors and other consistency issues (broadly).
» Get free assignment & essay writing help worth up to 7K words
Commission an on-demand essay, or assignment title from our knowledgeable writers and tutors on any subject matter. Get up to 7,000* words in on-demand custom assignment help from our writers who can assist with difficult topic in classical business literature. (* 7,000 free word credit exclusive to premium members).
» Fast & speedy answers to on-demand case solutions & assignment questions
Make use of your available free word credit (up to *7,000words) to commission on-demand custom case solutions, case study assignments and receive fast & speedy personalised answers. Receive timely and fast plagiarism-free answers to assignment questions or case solutions in as little as 1-2 business working days. Topics include Strategic Management, Marketing, Business Management, Economics, Operations Management, Organization Studies, International Business & Management, Human Resource Management and more. (* Exclusive to premium members).
» Get exclusive Q&A sessions with our subject matter writers
Ask our qualified, vetted and knowledgeable writers up to *12 essay, assignment and coursework related questions annually and receive accurate, clear, and detailed answers including step-by-step explanations briefs that are easy to follow. (*Exclusive to premium members).
» Free access to test bank questions & answers, study notes and practice quizzes
Test your knowledge on any subject with our quick quizzes and test banks for maximum retention after revision and studying. Test Bank contains questions in a variety of formats including multiple choice, true/false, short answer, and essay questions.
» Free access to video tutorials & study packs
Get free access to exclusive video tutorials to common subject topics. Our subject matter video tutorials, study notes and study packs have been created to help students learn and understand basic course module materials, as well as prepare students for their coursework assignment questions, essays and exams. Our video tutorials, study notes and study packs can be organized by topic, textbook or Question &Answer.
» Access to textbook chapter reviews and answer solutions
Get access to chapter reviews of popular business books, broken down in easy-to-understand simple concepts with simplified English. If English is not your first language, this service will make revising for essay assignments and exams as easy as 123 (Exclusive to premium members).
