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Examine the organisational culture at Yamaha Motor Company

Mariam Peyton
Latest posts by Mariam Peyton (see all)

    The purpose of this paper is to identify and discuss the significant issues relating to the management of the organizational culture at Yamaha Motor Company. Organizational culture is defined to mean the company's beliefs, values, and attitudes, and how these factors affect the behavior of employees and customers, it can also be defined to mean the basic assumptions and beliefs shared within an organization. The fundamental aspects of an organization's culture are its history, working environment, and the employers and employees. Important to note is that the culture of an organization is shaped as the organization faces and studies how to cope with external and internal challenges. Organizational culture is sustained as the organization adapts effective ways of handling the challenges it faces so as to be successful and productive in the course of doing business. 

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    Examine the organizational culture at Yamaha Motor Company Case Study


    Key Learning Outcomes

    By the end of the case, students should be able to:

    • Understand the meaning of organizational culture and its significance to organizations. 
    • Understand the organizational culture of Yamaha Motor Company and how it has led to its growth and development.
    • Learn how to apply organizational culture in real-life companies

     

    1.0 INTRODUCTION


    Yamaha Motor Company was founded on July 1, 1955, and is headquartered in Shizuoka, Iwata, Japan. The Japan-based company engages in the production and marketing of motorcycles and marine products. The company’s production process is organized into segments based on the product major namely; motorcycles and marine products such as outboard motors, special machinery products, industrial equipment, and robots such as surface mounters and small-sized robots. Yamaha markets its products mainly in Japan and overseas. Its annual revenue in the year 2022, was $16.82 billion and a market capitalization of $8.9 billion. 

    Organizational culture is defined to mean the company's beliefs, values, and attitudes, and how these factors affect the behavior of employees and customers, it can also be defined to mean the basic assumptions and beliefs shared within an organization. The organizational culture of an organization is one way in which it can sustain itself. The company’s structure may be systematic but once its workforce does not adhere to certain cultural traits then it’s bound to fail in the future. The paper is going to identify and discuss the noteworthy concerns relating to the organizational culture at Yamaha Motor Company.

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