Examine the organizational culture at Yamaha Motor Company Case Study
Key Learning Outcomes
By the end of the case, students should be able to:
- Understand the meaning of organizational culture and its significance to organizations.
- Understand the organizational culture of Yamaha Motor Company and how it has led to its growth and development.
- Learn how to apply organizational culture in real-life companies
1.0 INTRODUCTION
Yamaha Motor Company was founded on July 1, 1955, and is headquartered in Shizuoka, Iwata, Japan. The Japan-based company engages in the production and marketing of motorcycles and marine products. The company’s production process is organized into segments based on the product major namely; motorcycles and marine products such as outboard motors, special machinery products, industrial equipment, and robots such as surface mounters and small-sized robots. Yamaha markets its products mainly in Japan and overseas. Its annual revenue in the year 2022, was $16.82 billion and a market capitalization of $8.9 billion.
Organizational culture is defined to mean the company's beliefs, values, and attitudes, and how these factors affect the behavior of employees and customers, it can also be defined to mean the basic assumptions and beliefs shared within an organization. The organizational culture of an organization is one way in which it can sustain itself. The company’s structure may be systematic but once its workforce does not adhere to certain cultural traits then it’s bound to fail in the future. The paper is going to identify and discuss the noteworthy concerns relating to the organizational culture at Yamaha Motor Company.