Operations Management at Mcdonalds Corporation: A Case Study
Key Learning Outcomes
By the end of the case, students should be able to:
- Understand the concept of Operations Management and how it is applied to various organizations to boost organizational development.
- Understand how Operations Management activities such as quality management, capacity management, or inventory and supply chain management, are applicable to Mcdonald's Corporation in achieving its set goals and objectives.
- Learn how to apply the concept of Operations Management to real-life companies.
1.0 INTRODUCTION
McDonald’s Corporation is the leading fast food retailer in the world offering various food products, soft drinks, and non-alcoholic beverages. The corporation was founded in 1940 by Richard Dick J. McDonald and Maurice McDonald in San Bernardino, California. It was incorporated in 1955 after Ray Croc joined. For the year ending 2022, McDonald's Corporation had 40,275 stores in more than 100 countries, 95% of them franchised. Preliminary revenues for the year 2023 are so far estimated at $23.41 Billion.
Running a giant franchising system like McDonald's requires military precision and efficiency in order for the corporation to maintain consistency and uniformity across its 40,275 dotted across the globe. Operations management is at the heartbeat of McDonald's franchising system, controlling production and business processes that efficiently deliver millions of food and beverage servings to millions of its customers on a daily basis. Operations management helps maintain the company’s position as the largest fast-food restaurant chain in the world.
In the following sections, the essay will analyze operations management at McDonald's and some of the production and business processes it uses to transform inputs into outputs and the operational decisions which help it maximize efficiency and productivity to attain its goals and objectives.
What is Operations Management?
It is defined as the management of various business operations in an organization to produce quality goods and services.