Examine the Concept of Cross-Cultural Management at Disneyland
Mariam Peyton is a professional Financial Analyst. She holds a Masters degree in Economics. She specialises in financial analysis and forecasting. Her expertise includes studying the financial performance of companies, markets and entire industries looking for trends, insights and information that can help you glean rich insights for use in academic and market research.
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During the 21st century, the global economy is undertaking remarkable and unique changes, which create quite a number of opportunities for the growth and development of multinational companies. There are a number of factors that have enabled multinational companies to expand across markets and borders and these include; rapid development of information technology, trade liberalization, and regional integration. A multinational company is a company whose economic activities take place in two or more countries, such as trade, investment, production, and consumption. It is an important driver of economic globalization and innovation, as well as a source of competitive advantage and social welfare.
In multinational organizations, cultural diversity plays a vital role but it is often neglected in the comprehensive activities that involve intense competition. This concept is often seen as an invisible obstacle in international trade which hinders the exchange of goods and services across borders. Therefore, it is very important for organizations to understand and respect the different cultural values and norms of the trading partners, and adopt appropriate strategies to overcome the challenges brought about by cultural diversity. This will help businesses to enhance their effectiveness and efficiency so as to achieve their organizational goals and objectives.
This paper examines the Concept of Cross-Cultural Management at Disneyland, a global entertainment company. This paper answered questions like; how does Disneyland manage to operate across different cultures and countries? How does it adapt to local preferences and expectations? How does it deal with cultural conflicts and challenges?
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Examine the Concept of Cross-Cultural Management at Disneyland Case Study
Key Learning Outcomes
By the end of the case, students should be able to:
- Understand the challenges and opportunities of managing a global entertainment brand across different cultural contexts and markets.
- Analyze the strategies and practices that Disneyland has adopted to adapt to the local preferences, norms, and values of its customers and employees in various regions.
- Evaluate the effectiveness and implications of Disneyland's cross-cultural management approach for its performance, reputation, and social responsibility.
1.0 INTRODUCTION
Founded in 1923 by Walter Disney, Walt Disney is a diversified entertainment and storytelling company. It strives to build a culture of excellence, diversity, and inclusion in all its operations (Walt Disney Company, 2023). The giant believes that its legacy and reputation are constructed on the highest standards of quality, ethics, and social responsibility. Walt Disney is one of the most successful and iconic entertainment brands in the world as per its market capitalization of $155.56 Billion. The company comprises theme parks, resorts, merchandise, movies, and many more.
This paper will examine the concept of Cross-Cultural Management at Disneyland, a global entertainment company. It will examine the cross-cultural management strategies that Disneyland employs to create a global yet local experience for its guests. But how does it manage to operate across different cultures and countries? How does it adapt to local preferences and expectations? How does it deal with cultural conflicts and challenges?
Cross-cultural management refers to the behavior of people from different cultures that are working together in an organization. Cross-cultural management deals with traditional organizational behavior issues such as motivation, leadership, and decision-making among many others (Adler, N.J., 1983). Effective cross-cultural management has contributed to the formation of an absorptive cross-cultural at Disney.
One of the key concepts that Disney uses in the running of its activities is cultural hybridization. This is the process by which a cultural element blends into another culture by modifying the element to fit cultural norms. Disney blends elements of its original American culture with elements of the host culture, creating a unique and distinctive product that appeals to both markets (Meijuan, Z., Hoon, A.L. and Ching, F.T., 2020).
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