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Examine Human Resource Management at Virgin Group

Mariam Peyton
Latest posts by Mariam Peyton (see all)

    At the Virgin Group, several policies were implemented in order to be more productive at excellent customer service. The primary purpose of the employees was to maximize their efforts so as to achieve the basic principles of the company. All the employees were influenced to remain extra innovative so as to ensure excellence. The employees were highly motivated and encouraged during the course of their work. 
    Currently, the Virgin Group is employing about 60,000 people throughout the globe hence leading to an outstanding and attractive culture. The culture at the Virgin Group promotes employee empowerment so that they can be highly innovative and provide the best services. The culture also encourages excellent customer care in order to provide value for their money. This paper examined the management of Human Resources at Virgin Group answering questions like; what is human resource management all about? What are the four human resources management HRM functions?
    HRM is the process through which the manager of an organization recruits, selects, trains, and develops an effective employee team for the business. Human resource management involves employees’ features and performance in an organization or a business. It may also be defined as the strategic approach used in procuring, developing, and maintaining a highly skilled workforce to effectively attain an organization's goals through a distinctive set of integrated employment policies, programs, and practices.
    The Virgin Group recognized that human resource management should not just be approached from a series of procedures, policies, and systems but should be balanced with a keen interest in the people of the organization through which key objectives are met. The various approaches used by the company are explained in the following sections of this paper.

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    Examine Human Resource Management at Virgin Group Case Study


    Key Learning Outcomes

    By the end of the case, students should be able to:

    • Understand the concept of Human Resource Management and its significance to any organization
    • Understand how Human Resources is managed at Virgin Group
    • Demonstrate your understanding and deep knowledge of the various aspects of Human Resource Management 

     

    1.0 INTRODUCTION


    Human resource management refers to the process of managing the people who work for an organization. HRM involves planning, recruiting, selecting, training, developing, rewarding, and retaining employees. HRM also deals with issues such as employee relations, performance management, health and safety, diversity and inclusion, and ethics.

    Virgin Group, founded by Sir Richard Branson, is one of the most effective and innovative companies in the world. It is made up of more than 40 companies operating in 35 countries, in various sectors such as travel, entertainment, media, health, finance, and telecommunications. The company has distinctive corporate cultures that reflect Branson's vision, values, and personality.

    In this report, we will examine how Virgin Group manages its human resources and what makes it different from other companies. We will focus on three aspects of HRM: recruitment and selection, training and development, and rewards and recognition.

    Recruitment and Selection

    Recruitment and selection is the process of procuring human resources into organizations. It can also be defined as the art of determining and obtaining potential employees for a vacant position in an organization. Virgin Group is known for its exceptional and creative approach to recruitment and selection. The company not only relies on formal qualifications or experience as the main criteria for hiring but also looks for people who share its core values of fun, passion, innovation, challenge, and empowerment. The Group also values diversity and seeks to hire people from different backgrounds, cultures, and perspectives.

    Training and Development

    Virgin Group believes that learning is a lifelong process that should be fun and engaging. The company invests heavily in training and developing its employees to help them grow personally and professionally. The company offers a variety of learning opportunities such as online courses, mentoring programs, coaching sessions, workshops, seminars, conferences, and exchange programs.
    One of the most unique features of Virgin Group's training and development program is the Virgin Academy an online platform that provides access to over 300 courses on topics such as leadership, entrepreneurship, innovation, marketing, finance, and sustainability. The courses are delivered by experts from within and outside the company. 

    Rewards and Recognition

    Virgin Group recognizes that its employees are its most valuable asset and strives to reward them fairly and generously. The company offers a competitive compensation package that includes base salary, bonuses, commissions, stock options, pension plans, health insurance, and other benefits. The company also offers flexible working arrangements that allow employees to work from home or adjust their hours according to their needs.

    Virgin Group is a remarkable example of how human resource management can be used as a strategic tool to create a competitive advantage in the market. By hiring people who share its vision and values, providing them with continuous learning opportunities, and rewarding them with meaningful recognition. 

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