Discuss the Organizational Performance of McDonalds New Zealand
Mariam Peyton is a professional Financial Analyst. She holds a Masters degree in Economics. She specialises in financial analysis and forecasting. Her expertise includes studying the financial performance of companies, markets and entire industries looking for trends, insights and information that can help you glean rich insights for use in academic and market research.
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This assignment examines the performance of Mcdonald's in New Zealand.
Mcdonald's New Zealand is a leading fast-food chain that offers a variety of burgers, fries, salads, desserts, and beverages. Mcdonald's New Zealand is committed to providing quality food, excellent service, and environmental sustainability. Mcdonald's New Zealand supports local communities through various initiatives, such as Ronald McDonald House Charities, McHappy Day, and KiwiHarvest.
The McDonald’s business model is established on delivering reliable levels of quality services and products, the standards of Quality, Service, and Cleanliness are imperative to all employees of McDonald’s NZ. Every employee is required to be responsible for a high level of customer consummation and preserve extraordinary criteria of food preparation, demonstration, and cleanliness. It is well known that almost all prosperous companies acknowledge the needs and wants of their customers so as to uphold customer loyalty and sustainable market growth. Currently, people’s eating habits are changing as health and nutrition campaigns are also widely spread, which makes products such as coffee is on high demand by people since their working hours are accelerating day in and day out. For the purpose of keeping up with the market trends, the McDonald’s menu has evolved and now it also includes salads, fruit, and deli-style rolls to mention but a few. One of McDonald’s core principles is to respond to people’s needs. The company attributes its success to its focus on quality, innovation, and customer satisfaction.
Mcdonald's New Zealand has been a successful and profitable business for over four decades, but it also faces some challenges and opportunities in the fast food market. It will need to continue to innovate and adapt to meet the changing needs and demands of its customers, while also maintaining its core values and standards.
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Discuss the organizational Performance of Mcdonald's New Zealand
Key Learning Outcomes
By the end of the case, students should be able to:
- Understand the concept of organizational performance what it is, and its role in an organization's success
- Understand the importance of organizational performance to the growth and success of Mcdonald's New Zealand
- Discuss organizational performance functions and their role in achieving an organization's strategic goals and objectives
1.0 INTRODUCTION
McDonald’s Corporation is the leading fast food retailer in the world offering various food products, soft drinks, and non-alcoholic beverages. The corporation was founded in 1940 by Richard Dick J. McDonald and Maurice McDonald in San Bernardino, California. It was incorporated in 1955 after Ray Croc joined. For the year ending 2022, McDonald's Corporation had 40,275 stores in more than 100 countries, 95% of them franchised. According to its 2023 quarterly report, Mcdonald's New Zealand had revenue of $5.9 billion.
In New Zealand, Mcdonald's has been operating since 1976 and currently has 167 outlets across the country. This essay is going to discuss the performance of Mcdonald's New Zealand and the primary questions answered in this essay are; How has McDonald's performed in the New Zealand market, and what are some of the challenges and opportunities it faces?
Mcdonald's New Zealand has been investing in various initiatives to improve its customer experience, product quality, and social responsibility. Some of these include:
Introducing self-order kiosks, mobile ordering, and table service in selected restaurants, to offer more convenience and personalization to customers.
Launching new menu items, such as the McVeggie burger, the Kiwiburger, and the McFlurry with Whittaker's chocolate, to cater to local tastes and preferences.
Implementing sustainable practices, such as switching to paper straws, using free-range eggs, and recycling cooking oil into biodiesel, to reduce its environmental impact and support local suppliers.
Supporting various community causes, such as Ronald McDonald House Charities, McHappy Day, and Junior Football, to give back to society and promote social good.
Despite these efforts, Mcdonald's New Zealand also faces some challenges and competition in the fast food industry. Some of these include: Changing consumer preferences and expectations, increasing competition from other fast food chains, regulatory pressures, and public scrutiny from the government and media which are to be discussed in detail in the following sections of this study
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