Critically evaluate the Strategic Business Management and Planning at Easy Jet Airline
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This paper analyzes the strategic business management and planning of Easy Jet, one of the leading low-cost airlines in Europe. It examines the external and internal factors that affect the company's performance, as well as the strategies and objectives that guide its decision-making. It also evaluates the strengths and weaknesses of Easy Jet, and the opportunities and threats that it faces in the competitive market.
Strategic business management and planning are essential skills for any organization that wants to achieve its goals and stay ahead of the competition. Strategic business management involves setting the vision, mission, values, and objectives of the organization, as well as analyzing its strengths, weaknesses, opportunities, and threats. Strategic planning involves developing and implementing action plans that align with the strategic direction of the organization, as well as monitoring and evaluating the results.
Some of the benefits of strategic business management and planning are: it aids the organization to focus on its core competencies and competitive advantages, it enables the organization to anticipate and respond to changes in the external environment, such as customer needs, market trends, technological innovations, and regulatory requirements among so many others that are to be addressed in the sections below of this paper.
To succeed in strategic business management and planning, the organization needs to have a clear vision of its purpose and direction, a strong commitment from its leaders and employees, a systematic approach to data collection and analysis, a flexible and adaptable mindset, and a continuous learning and improvement culture.
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Critically evaluate the Strategic Business Management and Planning at Easy Jet Airline Case Study
Key Learning Outcomes
By the end of the case, students should be able to:
- Understand the concept of Strategic Business Management and Planning and its significance to any organization
- Understand the Strategic Business Management and Planning at Easy Jet Airline
- Demonstrate your understanding and deep knowledge of the various aspects of Strategic Business Management and Planning and apply the knowledge to real companies
1.0 INTRODUCTION
Easy Jet was founded in March 1995 by Stelios Haji-Loannou and it is considered the most prominent cheap flight service company in European Airline Companies. The company’s primary objective is "to provide cheap airline service to the masses. The company is among the top European airline, it is regarded as UK's leading low-priced airline in Europe. The essay is going to evaluate Strategic Business Management and Planning in Easy Jet.
What is strategic planning? Strategic planning is the process of defining an organization's vision, goals, and strategies for achieving them. It is a way of aligning the organization's resources, capabilities, and activities with its mission and values.
Strategic planning is not a one-time event, but a continuous cycle of planning, implementing, reviewing, and revising. It involves the participation and collaboration of various stakeholders, such as leaders, managers, employees, customers, partners, and suppliers. Strategic planning requires a clear understanding of the organization's current situation, future aspirations, and external environment.
Strategic management is regarded as a reliable level of management attained through setting up strategic goals and tactics to make certain the decisions of top management to effectively attain the goals in the long run and at the same time flexible short-term results. Strategy provides general regulations for an organization.
Strategic planning and management at EasyJet Airlines involve setting long-term goals, analyzing the external and internal environment, formulating and implementing strategies, and evaluating and controlling performance. The company aims to achieve sustainable growth, customer satisfaction, operational efficiency, and social responsibility in the competitive low-cost airline industry.
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