Critically analyze how the acquisition of Whole Foods by Amazon impacted its performance and why
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Founded in 1980 with headquarters in Austin, Texas, Whole Foods operates a chain of natural and organic foods supermarkets across the United States, Canada, and the United Kingdom. Founded on beliefs and values that how food is grown and where it comes from matters, the company has grown rapidly in the last decade, increasing from 275 locations in 2008 to nearly 500 locations in 2017. Despite being the first store to specialize in organic foods, the store soon started losing ground as other big competitors started entering the organic market. In 2017, its store sales started to decline not only because of growing competition but because Whole Foods was behind its competitors in technology and developing loyalty programs. The company was later acquired by Amazon in 2018 in a deal of over $13 billion.
This assignment will evaluate the acquisition of Whole Foods by Amazon and the impact it will have on its future growth.
HARVARD
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APA
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MLA
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CHICAGO
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AMAZON'S ACQUISITION OF WHOLE FOODS: A Case Study
Key Learning Outcomes
By the end of the case, students should be able to:
- Understand the concept of mergers and acquisitions, including their advantages and disadvantages,
- Analyze the performance of Whole Foods pre and post-acquisition to understand the impact of the acquisition on its growth and performance.
- To apply strategic business theory to real company cases.
1.0 INTRODUCTION
Founded in 1980 with headquarters in Austin, Texas, Whole Foods operates a chain of natural and organic foods supermarkets across the United States, Canada, and the United Kingdom. Founded on beliefs and values that how food is grown and where it comes from matters, the company has grown rapidly in the last decade, increasing from 275 locations in 2008 to nearly 500 locations in 2017. Despite being the first store to specialize in organic foods, the store soon started losing ground as other big competitors started entering the organic market. In 2017, its store sales started to decline not only because of growing competition but because Whole Foods was behind its competitors in technology and developing loyalty programs. The company was later acquired by Amazon in 2018 in a deal of over $13 billion.
This coursework assignment will evaluate the acquisition of Whole Foods by Amazon and the impact it had since the acquisition as well as for future growth.
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