Analyze the Relationship between Strategic Management and Marketing

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Mariam Peyton

Mariam Peyton is a professional Financial Analyst. She holds a Masters degree in Economics. She specialises in financial analysis and forecasting. Her expertise includes studying the financial performance of companies, markets and entire industries looking for trends, insights and information that can help you glean rich insights for use in academic and market research.

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This paper aims to examine the relationship between strategic management and marketing in the context of contemporary business environments. Strategic management is the process of defining and implementing the long-term goals and objectives of an organization, while marketing is the process of creating and delivering value to customers and stakeholders. The paper argues that strategic management and marketing are interrelated and interdependent, as they both influence and are influenced by the external and internal factors that affect the performance and competitiveness of an organization. The paper reviews the relevant literature on the concepts, models, and frameworks of strategic management and marketing, and analyzes how they can be integrated and aligned to achieve sustainable competitive advantage. The paper also discusses the challenges and opportunities that arise from the dynamic and complex nature of strategic management and marketing and provides some recommendations for future research and practice.
Strategic management and marketing are two interrelated fields that affect the performance and success of an organization. Strategic management is the process of defining and implementing the long-term goals and direction of the organization.  Strategic management is regarded as a reliable level of management attained through setting up strategic goals and tactics to make certain the decisions of top management to effectively attain the goals in the long run and at the same time flexible short-term results. Strategy provides general regulations for an organization.
Marketing is the process of creating value for customers and building long-term relationships with them. Ferrel and Hartline (2011) define marketing as a set of processes an organization uses to create, communicate, and deliver value to customers and manage customer relationships in such a manner that benefits both the organization and stakeholders.

Table of Contents

• Analyze the Relationship between Strategic Management and Marketing a Case Study
  • Key Learning Outcomes
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• 1.0 INTRODUCTION

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Analyze the Relationship between Strategic Management and Marketing a Case Study

Key Learning Outcomes

1.0 INTRODUCTION

Strategic management and marketing are two interrelated fields that affect the performance and success of an organization. Strategic management is the process of defining and implementing the long-term goals and direction of the organization.  Strategic management is regarded as a reliable level of management attained through setting up strategic goals and tactics to make certain the decisions of top management to effectively attain the goals in the long run and at the same time flexible short-term results. Strategy provides general regulations for an organization.

Marketing is the process of creating value for customers and building long-term relationships with them. Ferrel and Hartline (2011) define marketing as a set of processes an organization uses to create, communicate, and deliver value to customers and manage customer relationships in such a manner that benefits both the organization and stakeholders.

The paper will analyze the relationship between strategic management and marketing, and how they can work together to achieve organizational goals. Strategic management is the process of defining and executing the long-term vision, mission, objectives, and strategies of an organization. Marketing is the process of creating, delivering, and communicating value to customers, stakeholders, and society. Both strategic management and marketing are essential for the success of any organization, but how are they related?

One way to understand the relationship between strategic management and marketing is to use the concept of the marketing mix. The marketing mix consists of four elements: product, price, place, and promotion. These elements are also known as the 4Ps of marketing. The product is what the organization offers to satisfy customer needs and wants. The price is how much the organization charges for its product. The place is where and how the organization distributes its product. Promotion is how the organization communicates its product to its target market.

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