An Assessment of the success of Kentucky Fried Chicken
Mariam Peyton is a professional Financial Analyst. She holds a Masters degree in Economics. She specialises in financial analysis and forecasting. Her expertise includes studying the financial performance of companies, markets and entire industries looking for trends, insights and information that can help you glean rich insights for use in academic and market research.
Latest posts by Mariam Peyton (see all)
Kentucky Fried Chicken’s past goes way back as far back as 80 years when it was founded at Corbin (Kentucky-USA) in the 1930s. At this time, the USA was facing severe depression with almost 25% of the unemployment rate. During this specific time, the founder of KFC had the time to experiment with a variety of spices and herbs in trying to get the best formula for the desired recipe. This study is going to assess the success of Kentucky Fried Chicken.
KFC is one of the most popular fast-food chains in the world, with over 27,000 outlets and it has units in over 100 markets. The company's success is primarily attributed to its distinctive recipe for fried chicken, which uses a secret blend of 11 herbs and spices. However, KFC also faces some challenges in the global market, such as changing consumer preferences, environmental concerns, and cultural differences.
The organizational performance or success of KFC is influenced by various factors, such as the quality of its products and services, the efficiency of its operations, the effectiveness of its marketing strategies, and the satisfaction of its customers and employees among others which are to be discussed in detail in the following sections of this study. KFC strives to achieve high-performance standards in all these areas by implementing best practices, innovating new solutions, and adapting to changing market conditions. KFC also measures and evaluates its performance using various indicators, such as sales growth, profitability, market share, customer loyalty, employee engagement, and social responsibility.
HARVARD
Citation Here
Citation Here
APA
Citation Here
MLA
Citation Here
CHICAGO
Citation Here
An Assessment of the Success of Kentucky Fried Chicken Case Study
Key Learning Outcomes
By the end of the case, students should be able to:
- Understand the critical successes of Kentucky Fried Chicken
- Understand the various factors that have contributed to KFC’s success
- Apply these factors to real-life organizations
1.0 INTRODUCTION
KFC is one of the most successful fast-food chains in the world, with more than 27,000 outlets in over 100 markets across the globe. The company's success is influenced by various factors, such as its culture, strategy, structure, leadership, and human resources among so many others. KFC has a strong culture of customer satisfaction, innovation, and social responsibility, which helps it to maintain its competitive edge and brand loyalty. KFC's strategy is to focus on its core product, the fried chicken, and to expand its menu with local and global flavors.
KFC's organizational structure is decentralized which allows each region and country to adapt to the market conditions and attend to their customer preferences. Its leadership is also visionary and charismatic which inspires its employees to deliver high-quality service and products.
The human resources at the company are diverse and talented, with a high level of commitment and engagement. KFC's organizational performance is measured by various indicators, such as sales growth, profitability, market share, customer satisfaction, employee retention, and social impact. KFC strives to achieve excellence in all aspects of its business and to create value for its stakeholders.
But what is the secret behind KFC’s success? How did it manage to grow from a small roadside restaurant in Corbin, Kentucky, to a global phenomenon? KFC’s success can be attributed to a number of factors that have enabled it to create a unique product offering, a global presence, and a loyal fan base which are to be addressed in detail in the sections below.
In this analysis, we explore some of the factors that contributed to KFC’s success, such as:
Innovation: the company has been innovative since its inception when it comes to product development, marketing, and operations. For example, it was the first fast-food chain to introduce pressure frying, which reduced cooking time and improved quality. It was also the first to offer chicken in different forms, such as nuggets, strips, sandwiches, and wraps. KFC has also experimented with various flavors and sauces, such as the Original Recipe, Extra Crispy, Hot and Spicy, Honey BBQ, and more. KFC has also been creative in its advertising campaigns, such as the famous slogan “Finger-Lickin’ Good”, the iconic image of Colonel Sanders, and the recent use of celebrities and influencers to promote its products.
Adaptation: the company has been able to adapt to different markets and cultures around the world. For example, it has customized its menu to suit local tastes and preferences, such as offering rice, noodles, curry, and halal options in some regions. It has also respected local customs and regulations, such as using local suppliers, hiring local staff, and supporting local communities. It has also responded to changing consumer trends and demands, such as offering healthier options, vegetarian alternatives, and online delivery services.
Loyalty: KFC has built a loyal customer base that enjoys its products and services. For example, it has maintained a consistent quality and taste across its outlets, using the same recipe and ingredients that Colonel Sanders created. It has also established a strong brand identity and reputation, based on its history, values, and personality. The company has also fostered a sense of community and belonging among its customers, employees, and franchisees, through its loyalty programs, social media platforms, and corporate social responsibility initiatives.
Cancel anytime…right from your account dashboard
NOT YET READY TO SUBSCRIBE? Try our other options below
Get a personalized on-demand assignment fast **
Purchase This Assignment On Demand
100% original custom written assignment
Zero plagiarism (checked via Copyscape)
Harvard/APA/AMA referencing
3000 words-(12 pages)
Price: £ 121.50
Services We are Offering
We are more than a free study and revision tool.
We also provide
on demand research and custom writing services.
123 Writing is the #1 exam revision and assignment study platform in the UK.
Get unlimited access to answered student essays, assignments, past exam questions and sample coursework written by qualified academic writers & tutors.
Our Standard subscription typically retails for £299.88 a year.
Today, you can join at 80% discount.
Here’s a full breakdown of everything you get as a Standard or Premium subscriber...
» Get access to our database of more than 5,770 answered premium strategy case studies
Get unlimited access to a robust database of premium business strategy case studies including more than 5,770 fully answered sample strategy frameworks and tools such as pestle, value chain, value matrix, porters five forces, Ansoff’s matrix, etc., authoritatively written and tailored for student revision, assignment preparation and transformative business research. Our strategy case studies are especially suited for university students wishing to apply strategic frameworks to real-world situations, company cases or simulations. All our strategy case studies come with teaching notes and learning outcomes, making them effective as coursework revision, and essay study help tools.
» Free access to past exam & assignment answers
Revise and prepare for exams and coursework with our fully answered exam notes and sample assignment papers. Furthermore, get quick on-demand answers to past exam question and assignment questions from our writers. Exam answer notes come with personalized lesson plans, and detailed study notes complete with detailed explanations of each answer, for maximum exam revision and assignment preparation. This tool is perfect for readers struggling with exam preparation & assignment study.
» Get extra assignment related help from our writers & tutors
Achieve high grades with a little extra assignment related support. Get extra help with your essays, assignments and general coursework, from our knowledgeable writers and tutors who will provide extra assistance when required for all academic related tasks including proofreading, grammar editing & correction, citations, referencing, etc. at no extra cost for standard and premium subscribers. All our standard and premium subscribers receive free proofreading services, which will include a check for punctuation, grammar, sentence formation, typographical errors, formatting, errors and other consistency issues (broadly).
» Get free assignment & essay writing help worth up to 7K words
Commission an on-demand essay, or assignment title from our knowledgeable writers and tutors on any subject matter. Get up to 7,000* words in on-demand custom assignment help from our writers who can assist with difficult topic in classical business literature. (* 7,000 free word credit exclusive to premium members).
» Fast & speedy answers to on-demand case solutions & assignment questions
Make use of your available free word credit (up to *7,000words) to commission on-demand custom case solutions, case study assignments and receive fast & speedy personalised answers. Receive timely and fast plagiarism-free answers to assignment questions or case solutions in as little as 1-2 business working days. Topics include Strategic Management, Marketing, Business Management, Economics, Operations Management, Organization Studies, International Business & Management, Human Resource Management and more. (* Exclusive to premium members).
» Get exclusive Q&A sessions with our subject matter writers
Ask our qualified, vetted and knowledgeable writers up to *12 essay, assignment and coursework related questions annually and receive accurate, clear, and detailed answers including step-by-step explanations briefs that are easy to follow. (*Exclusive to premium members).
» Free access to test bank questions & answers, study notes and practice quizzes
Test your knowledge on any subject with our quick quizzes and test banks for maximum retention after revision and studying. Test Bank contains questions in a variety of formats including multiple choice, true/false, short answer, and essay questions.
» Free access to video tutorials & study packs
Get free access to exclusive video tutorials to common subject topics. Our subject matter video tutorials, study notes and study packs have been created to help students learn and understand basic course module materials, as well as prepare students for their coursework assignment questions, essays and exams. Our video tutorials, study notes and study packs can be organized by topic, textbook or Question &Answer.
» Access to textbook chapter reviews and answer solutions
Get access to chapter reviews of popular business books, broken down in easy-to-understand simple concepts with simplified English. If English is not your first language, this service will make revising for essay assignments and exams as easy as 123 (Exclusive to premium members).
