An analysis of the YTL Corporation Berhad
Mariam Peyton is a professional Financial Analyst. She holds a Masters degree in Economics. She specialises in financial analysis and forecasting. Her expertise includes studying the financial performance of companies, markets and entire industries looking for trends, insights and information that can help you glean rich insights for use in academic and market research.
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YTL Corporation Berhad company is an infrastructure developer based in Malaysia. It was founded by Yeoh Tiong Lay in 1955. The corporation provides a vast array of products and services across diverse sectors including construction, cement production and trading, management services, information technology, hotel and restaurant operations, property investment, and utilities development among many others. Among the various products manufactured by the company include cement products, concrete products, and quarry products. The aim of this report is to analyze YTL Corporation Berhad, looking at the company’s various channels of distribution, the level of technology used by the company, and its organizational structure (YTL is under the management of an experienced board) among others such as the company's mission, strengths and weaknesses of the company (SWOT) which will be addressed in detail in the report.
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STRATEGIC ANALYSIS OF YTL Corporation Berhad: a Case Study
Key Learning Outcomes
By the end of the case, students should be able to:
- Identify YTL Corporation Berhad's company mission, vision, strengths, and weaknesses (SWOT), channels of distribution, and organizational structure driving operational success.
- Evaluate the major factors affecting the companies’ strategic direction and avenues for highe performance.
- Gain insights into strategy through application on real-life organization.
1.0 INTRODUCTION
YTL Corporation Berhad Company is an incorporated infrastructure developer based in Malaysia with international operations, investments, and projects under development in countries like Singapore, the United Kingdom, Australia, France, Indonesia, Japan, Jordan, Myanmar, the Netherlands, Thailand, and Vietnam. The Company operates through seven segments, namely; Construction, Information technology & e-commerce related business, Hotel operations, Cement and building materials industry, Management services & others, Property investment & development, and Utilities. As of 2022, company revenue was $5.76 Billion. As of 2023, the YTL Corporation together with a number of its entities in Malaysia has a market capitalization of $1.69 Billion. The primary aim of the corporation is to produce top-notch products and services which will be able the group to maintain its competitive position in the market. This strategy has enabled the group to develop a customer base of more than 12 million customers in the past 30 years.
This report will analyze YTL Corporation Berhad, looking at the company’s various channels of distribution, the level of technology used by the company, and its organizational structure (YTL is under the management of an experienced board) among others such as the company's mission, strengths and weaknesses of the company (SWOT).
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