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An analysis of the Dialog Axiata PLC

Mariam Peyton
Latest posts by Mariam Peyton (see all)

    The major aim of this report is to examine the micro and macro environment of Dialog Axiata PLC by conducting a swot and pestle analysis of the company. Dialog Axiata PLC is the leading telecommunications and media services provider in Sri Lanka. The company provides services such as telecommunications infrastructure, media, and digital among others. However, a number of factors affect the growth of Dialog Axiata PLC, and using a PESTLE analysis, the researcher describes how external factors such as the newly enacted laws by the state affect its profitability, and how trends like the growth of the population in Sri Lanka can influence its revenues, among others. Through the SWOT analysis, we identify the company’s major strengths, weaknesses, and threats and discover major key drivers and opportunities for its growth. In addition, Porter's Five Forces Analysis is conducted to describe how competition has affected the company's growth.  

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    An Analysis of the Dialog Axiata PLC Case Study


    Key Learning Outcomes

    By the end of the case, students should be able to:

    • Understand the meaning of micro and macro analysis and how organizations leverage them to gain a competitive grip in their respective industries
    • Understand the broad macro and micro environment of Dialog Axiata PLC in terms of political, economic, social, technological, environmental, and legal factors (PESTEL/PEST/STEEPLE). Use the swot analysis to understand Dialog Axiata PLC’s strengths, weaknesses, and strategic options arising from the opportunities and threats identified from the Pestle analysis.
    • Learn how to apply strategy business models and frameworks such as Pestle/Pest/Steeple, Swot, etc. to real company cases.

     

    1.0 INTRODUCTION


    Dialog Axiata Plc. was founded in 1993 with its headquarters in Colombo, Sri Lanka and it is Sri Lanka’s largest telecommunications company. The company has a leading market position in the sector with a prosperous footprint and market presence in the country. As of 2022, the company is still the most valued telecommunications brand in Sri Lanka. The company deals in advanced mobile telephony and high-speed mobile broadband services via 2G to 5G networks for residential individuals and enterprises. The company mainly provides services such as Fixed Telecommunications, Digital Pay Television, Digital Services, Financial Services, and IT services through several of its subsidiaries. The primary sectors of the company include; Mobile operation; Fixed telephony and broadband operation; as well as Television operation. This report is going to analyze Dialog Axiata Plc critically. As of 2022, the company had a subscriber base of over 17 million subscribers and an annual revenue of US$487 million. 

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