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An analysis of the core values at the Pakistan Telecommunication Company Ltd

Mariam Peyton
Latest posts by Mariam Peyton (see all)

    Core values are the administrative principles that shape the culture, vision and mission of an organization. They reflect the beliefs, norms and standards that the organization upholds in its daily operations and interactions with stakeholders. Therefore, every organization ought to implement several core values that are relevant, meaningful and inspiring for its members and customers. These values are the core beliefs and motivations that guide an organization’s actions and decisions. They define what is important and desirable for the organization and its members. Values shape the organizational culture and identity, and influence how individuals behave within the organization.
    The purpose of this report is to analyze the key values that are essential for the Pakistan Telecommunication Company Ltd, and to examine its ethical, cultural, environmental, social and business context of its operations. The report will provide an overview of the company’s mission, vision, goals and objectives, as well as its strengths, weaknesses, opportunities and threats. The report will also identify the main stakeholders of the organization and their expectations and interests. The report will conclude with some recommendations on how the organization can enhance its performance and sustainability by aligning its values with its external environment.
    The Pakistan Telecommunication Company Ltd is the leading provider of telecommunication services in Pakistan, offering a wide range of products and solutions to meet the diverse needs of its customers. The company is committed at being at the forefront of digital innovation and transformation, and to delivering value to its stakeholders, including its customers, employees, shareholders and society. To realize this commitment, PTCL adheres to six core values that shape its culture and behavior: customer centricity, excellence, integrity, innovation, collaboration and social responsibility.

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    An analysis of the core values at the Pakistan Telecommunication Company Ltd Case Study


    Key Learning Outcomes

    By the end of the case, students should be able to:

    • Understand the concept and importance of core values in a business context, and how they can influence the strategic direction, decision of a company.
    • Examine the core values of the Pakistan Telecommunication Company Ltd and evaluate how they are implemented across the organization.
    • Evaluate the strengths and weaknesses of the core values of the Pakistan Telecommunication Company Ltd, and how they can be improved or aligned with the changing needs and expectations of the customers.

     

    1.0 INTRODUCTION


    Pakistan Telecommunication Company Limited, is a prominent telecommunications provider in Pakistan. It offers a comprehensive range of services, including landline telephone connections, high-speed broadband internet, and IPTV services. The company is a leading provider of telecommunication services in the country, with a wide network coverage that spans across urban and rural areas. PTCL's infrastructure is reliable and robust, ensuring high-quality and uninterrupted communication for its customers. PTCL is committed to connecting people and enabling them to access information, education, entertainment and opportunities.

    This report aims to provide a comprehensive evaluation of the core values that guide the Pakistan Telecommunication Company Ltd (PTCL) in its ethical, cultural, environmental, social and business practices. PTCL is the largest telecommunication provider in Pakistan, serving over 76 million customers across the country. The report will explore how PTCL aligns its vision, mission and objectives with its values, and how it addresses the challenges and opportunities in the telecommunication industry. The report will also highlight the best practices and areas of improvement for PTCL in terms of its corporate governance, social responsibility, environmental sustainability and customer satisfaction.

    To achieve this vision, PTCL is guided by some core values that define its culture and identity. These values are:
    Customer Focus: PTCL strives to understand the needs and expectations of its customers and deliver solutions that exceed them.
    Innovation: PTCL fosters a culture of creativity and experimentation, where new ideas are welcomed and implemented.
    Excellence: PTCL pursues excellence in everything it does, from the quality of its products and services to the efficiency of its processes and operations.

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