An analysis of Coca Colas Financial Performance
Mariam Peyton is a professional Financial Analyst. She holds a Masters degree in Economics. She specialises in financial analysis and forecasting. Her expertise includes studying the financial performance of companies, markets and entire industries looking for trends, insights and information that can help you glean rich insights for use in academic and market research.
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Coca-cola is a beverage company known for its manufacturing, distribution, and marketing of its alcoholic and non-alcoholic drinks and syrups. The company stormed the market with its popular pioneer Coca-Cola, invented by John Stith Pemberton in 1886. The aim of this study was to examine the financial performance of the Coca-Cola Company. Firstly the study comprises the Macro and Micro industry analysis of the beverage industry. A macro and micro analysis is a company’s strategic management tool that enables the company to analyze and identify the strengths, weaknesses, threats, and opportunities that influence the business's activities. The second part addresses the firm analysis highlighting the company’s competencies, capabilities, and resources. The primary aspect of this study is the comparison of the financial analyses between Coca-Cola and PepsiCo which is to be discussed in detail in the following sections.
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An Analysis of Coca-Cola’s financial performance A Case Study
Key Learning Outcomes
By the end of the case, students should be able to:
- Understand the meaning of micro and macro-environment analysis and how they are important to any organization in achieving a competitive advantage
- Understand Coca-Cola's micro and macro environment and the beverage industry in terms of political, economic, social, technological, environmental, and legal factors (PESTEL/PEST/STEEPLE) and an in-depth strategic swot analysis
- Learn how to apply the concept of strategy to real-life organizations
1.0 INTRODUCTION
Coca-Cola Company is a manufacturer and marketer of non-alcoholic beverages. The company operates in 200-plus countries with 200 master brands. It was currently noted that the company owns and markets five out of the world’s top six non-alcoholic drinks namely; coca cola, sprite, Fanta, coca-cola zero, and diet coke. The company offers the widest selection of non-alcoholic beverages, such as carbonated soft drinks, juices and juice drinks, sports drinks, water products, teas, coffees, and other beverages. As of 2022, the company’s revenue was $10.1 billion with a market share of 45 percent. The market capitalization of Coca-Cola Company is US$ 276.43 bn which clearly indicates that the company has the largest market share in the beverage industry. The company has progressively grown its profits through its efficient operations which are indicated by the revenue which is relatively high compared to that of the Pepsi Company.
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