A strategic analysis of Shell Plc 2023
Mariam Peyton is a professional Financial Analyst. She holds a Masters degree in Economics. She specialises in financial analysis and forecasting. Her expertise includes studying the financial performance of companies, markets and entire industries looking for trends, insights and information that can help you glean rich insights for use in academic and market research.
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Shell’s internal and external analysis as well as its business environment reveals quite a number of challenging trends and issues that the group needs to address in order to become a leaner and more efficient organization that can compete against rivals. Some of the recent macro and micro challenges include high inflation, tight competition, restriction on trade-related activities, fluctuations in the prices of crude oil, chemicals, and natural gas, and rising concerns about climate change.
As of the first quarter of 2023, Shell has showcased strong operational performance across all divisions operating in oil and gas trading. The group delivered powerful results and operational performance with its earning adjusting to $9.65 billion exceeding the company’s forecast of $8 billion.
However the rising concerns about climate change and its effects have greatly led to a fall in its demand and thus offering potentially lower prices for fossil fuels. Climate change also impacts the physical impact of the company’s assets and supply chains. This has led to regulatory measures, resulting in delays of projects or even resulting in them being canceled, possible litigation, and restrictions on the operations among so many others.
Many of these challenges are revealed by the 2023 pestle analysis of Shell, clearly highlighting its key threats, risks, and challenges including major political factors affecting Shell as well as key economic, social, technological, and regulatory trends impacting the energy companies. Furthermore, what opportunities are on the horizon for Shell?
Shell's SWOT and VRIO analysis answers key questions such as; what are the strengths and weaknesses of Shell? Does it have the resources and capabilities to take advantage of new market opportunities? Recommendations are offered in the report to help Shell sustain its growth and expansion in growth markets despite arising constraints and challenges.
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Shell Plc.'s strategic analysis 2023 Case Study
Key Learning Outcomes
By the end of the case, students should be able to:
- Understand the broad macro-environment and micro-environment of Shell with a focus on the challenges it is faced with
- Evaluate an organization's strategy, and business environment in order to identify issues, risks, and opportunities and how they affect its operations and strategic position in a market, using concepts such as PESTLE, SWOT, Porter's Five Forces, VRIO, and generic competitive strategies
- Understand the concept of a strategy analysis and how to apply it to a real case study company.
1.0 INTRODUCTION
Founded in 1907 on April 23, Shell is an international leader in energy and oil and gas companies employing 93,000 people with operations in more than 70 countries. Its base of operations is in London, England. The group operates in the exploration, production, refining, and marketing of oil and gas, and the manufacturing and marketing of chemicals. The company is a customer-centered company attending to more than one million commercial and industrial customers and around 32 million customers daily at more than its 46,000 registered retail service locations.
For the year ended 31 March 2023, Shell’s revenue was $384.07 billion, which was a slight increase year-over-year. Its annual revenue for 2022 was $ 381.3 billion.
This report uses the case study of Shell to examine the macro and micro environmental changes in the oil and gas industry. It uses frameworks such as PESTLE, SWOT, Porter's Five Forces, VRIO, and generic competitive strategies, this report will undertake a strategic overview of Shell, including its financial performance, competitive microenvironment, competitive advantage, technological improvement, pricing strategy, and many others.
Key questions to answer include; what is Shell's current strategy? What are the strengths of Shell? What are Shell’s weaknesses? Who are the competitors of Shell? What is the competitive strategy of Shell?
The report will conclude with suggestions and a discussion of strategies and tactics that could be used by Shell to respond to the major changes occurring in the oil and gas industry.
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