A strategic analysis of online food delivery services Food panda vs Grabfood vs Brahims
Online food delivery services in Malaysia and Philippines have changed the way Malaysians and Filipinos order food. It’s convenient to order food online—no need to step out and brave the heat and traffic. It takes just a few taps on a smartphone for consumers to order from their favorite restaurant. All customers have to do is wait within half an hour or so for food to be delivered - saving time and money.
In this assignment, we analyse the micro and macro environment of Grab food, Food Panda Adabi and Brahim’s. We further propose how one or more of the companies can take advantage of its current shortfall to excel in the business.
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Food panda vs Grabfood vs Brahim's Strategic Case Study
Assignment question (2000w)
Choose Two companies from the same industry which you are familiar with. Example Grab food vs Food Panda Adabi vs Brahim’s.
Briefly explain the details below
1) Company Background
2) Identify and evaluate the environmental factors for both companies on: 2.1 Micro-environment 2.1.1 The Company 2.1.2 Supplier 2.1.3 Marketing Intemediaries 2.1.4 Public 2.1.5 Competitors 2.1.6 Customers 2.2 Macro environment 2.2.1 Demographic 2.2.2 Economic 2.2.3 Technology 2.2.4 Political 2.2.5 Cultural
3) Based on the evaluation above, propose how the company can take advantage of its current shortfall to excel in the business. 4. Give your conclusion based on your research. (Conclusion)
1.0 INTRODUCTION
Online food delivery services in Malaysia and the Philippines have changed the way Malaysians and Filipinos order food. It’s convenient to order food online—no need to step out and brave the heat and traffic. It takes just a few taps on a smartphone for consumers to order from their favorite restaurant. All customers have to do is wait within half an hour or so for food to be delivered – saving time and money.
In this assignment, we analyze the micro and macro environment of Grab Food, Food Panda Adabi, and Brahim’s. We further propose how one or more of the companies can take advantage of its current shortfall to excel in the business.
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