Strategic Analysis of Hyundai Motor Company, 2023
Mariam Peyton is a professional Financial Analyst. She holds a Masters degree in Economics. She specialises in financial analysis and forecasting. Her expertise includes studying the financial performance of companies, markets and entire industries looking for trends, insights and information that can help you glean rich insights for use in academic and market research.
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This strategic analysis examined Hyundai's history, strategy, performance, and future prospects, as well as some of the challenges and opportunities it faces in the competitive and dynamic market. It also analyzes how Hyundai has adapted to the changing customer needs and preferences, as well as the environmental and social issues that affect the industry.
Hyundai Motor Company is an automobile manufacturer from Seoul South Korea. The company was established in 1967 by founder Chung Ju-Yung as a construction company. Hyundai Motor Company engages in the manufacture and distribution of motor vehicles and their parts, it operates in vehicle financing, credit card processing, and the manufacture of trains. As of September 2023, Hyundai has a market capitalization of $33.72 Billion making it one of the most valued companies in the world. According to Interbrand, Hyundai ranks 35th among the best global brands in 2022, the brand is valued at $ 13.2 billion. Hyundai Motor sold 4.86 million units globally
Hyundai Motor Company is a successful and respected car manufacturer that has achieved remarkable growth and profitability over the years. Hyundai's vision is to become a lifetime partner in automobiles and beyond, offering innovative products and services that enhance the lives of its customers. Hyundai's strategy is based on quality, innovation, and customer satisfaction. Hyundai's performance is driven by its strong product portfolio and brand image. Hyundai's future prospects are positive, as it aims to become a smart mobility solution provider that adapts to the changing industry trends and customer needs.
This report aimed at understanding Hyundai Motors’ internal and external environment, and the analysis used tools such as PESTEL analysis that helped examine external environmental factors affecting the business and Value Chain Analysis which helped us to understand how the business creates value using its internal strengths for the customer.
A Strategic Analysis of Hyundai Motors answered key questions such as; Does Hyundai have a competitive advantage how could Hyundai protect its competitive advantage in the long run? What are the brand values of Hyundai?
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A Strategic Analysis of Hyundai Motor Company, 2023 Case Study
Key Learning Outcomes
By the end of the case, students should be able to:
- Use strategic business concepts and theories including Pestle, Swot, Porter's five forces, BCG, and Resources and capabilities to assess a company's strategic position
- Analyze a company's environment; challenges, and opportunities that can impact its growth and implement recommendations accordingly
- Understand the concept of strategy, what it is, and how to apply it to a real-life company
1.0 INTRODUCTION
Hyundai Motor Company is one of the largest car manufacturers and distributors in the world. The company was founded in 1967, and it has grown into one of the global leaders in the automotive industry, with a presence in over 200 countries and regions. The company is headquartered in Seoul, South Korea. Hyundai Motor Company is a part of Hyundai Motor Group which also owns Kia Motors and other subsidiaries in different countries such as India, China, Germany, the United Kingdom, and the United States of America.
Hyundai Motor Company engages in the manufacture and distribution of motor vehicles and their parts, it operates in vehicle financing, credit card processing, and the manufacture of trains. As of September 2023, Hyundai has a market capitalization of $33.72 Billion making it one of the most valued companies in the world. According to Interbrand, Hyundai ranks 35th among the best global brands in 2022, the brand is valued at $ 13.2 billion. Hyundai Motor sold 4.86 million units worldwide. The company has a strong presence in various segments, such as passenger cars, commercial vehicles, electric vehicles, and mobility services.
As of 2023, the company has generated an annual revenue of $114.5 billion up from $102.7 billion in 2022 (Forbes, 2023).
In this report, we will examine Hyundai's history, strategy, performance, and future prospects, as well as some of the challenges and opportunities it faces in the competitive and dynamic market. We will also analyze how Hyundai has adapted to the changing customer needs and preferences, as well as the environmental and social issues that affect the industry.
Performance of Hyundai Motor Company
Hyundai Motor Company has achieved remarkable growth and profitability over the years. In 2022, Hyundai recorded revenues of $102.7 billion and operating profit of $4.3 billion. Hyundai sold 4.86 million units worldwide in 2022, ranking among global automakers such as Toyota and Volkswagen.
Hyundai's performance is driven by its strong product portfolio and brand image. Hyundai offers a wide range of models that cater to various customer preferences and needs, from compact cars to SUVs to luxury vehicles. Some of Hyundai's best-selling models include the Sonata sedan, the Tucson SUV, the Palisade SUV, the Kona electric vehicle (EV), the Nexo fuel cell vehicle (FCV), and the Genesis luxury brand.
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