A Pestle and Swot Analysis of Shell Nigeria, 2023
Mariam Peyton is a professional Financial Analyst. She holds a Masters degree in Economics. She specialises in financial analysis and forecasting. Her expertise includes studying the financial performance of companies, markets and entire industries looking for trends, insights and information that can help you glean rich insights for use in academic and market research.
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A SWOT and PESTLE analysis of Shell Nigeria and its business environment reveals several challenging trends and issues that the company needs to address to become a leaner and more efficient organization that can compete against rivals. The report revealed several challenges among which include; fluctuations in the prices of crude oil, chemicals, and natural gas, and rising concerns about climate change. The rising concerns about climate change and its effects have greatly led to a fall in the demand for its products and services thus offering potentially lower prices for fossil fuels. Climate change has also impacted the physical impact of the company’s assets and supply chains which has led to regulatory measures, resulting in delays of projects or even resulting in them being canceled, possible litigation, and restrictions on the operations among so many others.
Several of the challenges, which are revealed by extensive SWOT and PESTLE Analysis of Shell Nigeria, show the company’s key threats, and risk challenges including major political, economic, social, technological factors, and regulatory trends impacting the company. Furthermore, the report analyzed the opportunities that are on the horizon for Shell Nigeria.
A Shell Nigeria SWOT and VRIO analysis answers key questions such as; What are the threats to Shell Oil Company? what are the strengths and weaknesses of Shell Nigeria?
In conclusion, the report offers recommendations to help Shell Nigeria turn around its sales whilst sustaining growth and expansion in growth markets despite rising constraints and challenges.
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A Pestle and Swot Analysis of Shell Nigeria, 2023 Case Study
Key Learning Outcomes
By the end of the case, students should be able to:
- Understand the broad macro-environment and micro-environment of Shell across the Nigerian market with a focus on the challenges faced by the company.
- Evaluate an organization's strategy, and business environment to identify issues, risks, and opportunities and how they affect its operations and strategic position in a market, using concepts such as PESTLE, SWOT, Porter's Five Forces, VRIO, and generic competitive strategies.
- Understand the concept of strategy analysis and how to apply it to a real case study company.
1.0 INTRODUCTION
Founded in 1907 on April 23, Shell is an international leader in energy and oil and gas companies employing 93,000 people with operations in more than 70 countries. Its base of operations is in London, England. The group operates in the exploration, production, refining, and marketing of oil and gas, and the manufacturing and marketing of chemicals.
Shell Nigeria is one of the largest energy companies in the world. The company plays a key role in helping the world meet the ever-growing energy demands economically, environmentally, and socially responsible. Shell Plc. has the largest footprint in Nigeria compared to all the oil and gas companies operating in the country.
The company has several subsidiaries in Nigeria which operate in different fields namely;
1. Shell Petroleum Development Company is Nigeria's largest oil exporting company.
2. Shell Nigeria Exploration and Production Company which is responsible for oil exploration as well as its production.
3. Shell Nigeria Gas is the sole international company operating in the field of gas production and distribution in Nigeria.
4. Shell LNG which produces LNG and natural gas liquids for export
In 2022, Shell Nigeria employed 2,652 people with more than 10,000 contractors. In 2021, it generated an annual revenue of $3,896,879,471.
This report will use the case study of Shell Nigeria to examine its macro and microenvironment. It will use frameworks such as PESTLE, SWOT, Porter's Five Forces, VRIO, and generic competitive strategies, to undertake a strategic overview of Shell Nigeria, including its financial performance, competitive microenvironment, competitive advantage, technological improvement, pricing strategy, and many others.
Key questions to answer include; what are the threats to Shell Company? What challenges does Shell face? What is the competitive advantage of shell Nigeria? What are the strengths and weaknesses of Shell Nigeria?
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