SWOT analysis of Tiktok 2023
This SWOT analysis of TikTok scrutinizes the external and internal environment in the company functions. The report evaluates the strengths, weaknesses, opportunities, and threats of TikTok and the way in which it has leveraged its inner strengths and external opportunities to grow in an unpredictable and evolving business environment.
Citation Here
APA
Citation Here
MLA
Citation Here
CHICAGO
Citation Here
SWOT analysis of Tiktok Case Study
Key Learning Outcomes
- Understand the external and internal environment of Tiktok and how it impacts its growth.
- Use this TikTok SWOT Analysis 2023 case study to understand how a company can use its internal strengths to mitigate its weaknesses and threats from the environment.
- Evaluate where Tiktok stands in a competitive market and what steps need to be taken for further strategic planning.
1.0 INTRODUCTION
TikTok is the best and most popular destination when it comes short-from mobile video. The company’s mission is to inspire creativity and bring joy. Its global headquarters are in Los Angeles and Singapore, while its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
The app was created by the Chinese technology company ByteDance and started running in 2016. It is a well-received and well-regarded social media app that enables users to create, play back, and share short videos captured using mobile devices or webcams. Using the app, experienced and inexperienced creators can incorporate music in the background and make split-screen duets. [1]
TikTok is a free-for-all platform with a bunch of tools that make it easier for users to create content and consumers to find it via its prompts. Content creators are able to choose from a catalog of numerous sounds ranging from popular song clips to short scenes from TV shows, YouTube content, or even other TikToks to partake in dare-like, comedic, or dance challenges among others. [2]
In this TikTok SWOT Analysis for 2023, we will undertake a strategic analysis of TikTok and how the company transformed the industry, and how it maintains its market leadership. The analysis will seek to answer key questions such as; what are the strengths of TikTok? what are TikTok’s weaknesses? what are the opportunities for TikTok? what are the major threats the world’s leading video-sharing social media platform faces?
Services We are Offering
We are more than a free study and revision tool.
We also provide
on demand research and custom writing services.
Make writing your assignment paper as easy as 123!
123 Writing is the #1 exam revision and assignment study platform in the UK.
Get unlimited access to answered student essays, assignments, past exam questions and sample coursework written by qualified academic writers & tutors.
Our Standard subscription typically retails for £299.88 a year.
Today, you can join at 80% discount.
Here’s a full breakdown of everything you get as a Standard or Premium subscriber...
» Get access to our database of more than 5,770 answered premium strategy case studies
Get unlimited access to a robust database of premium business strategy case studies including more than 5,770 fully answered sample strategy frameworks and tools such as pestle, value chain, value matrix, porters five forces, Ansoff’s matrix, etc., authoritatively written and tailored for student revision, assignment preparation and transformative business research. Our strategy case studies are especially suited for university students wishing to apply strategic frameworks to real-world situations, company cases or simulations. All our strategy case studies come with teaching notes and learning outcomes, making them effective as coursework revision, and essay study help tools.
» Free access to past exam & assignment answers
Revise and prepare for exams and coursework with our fully answered exam notes and sample assignment papers. Furthermore, get quick on-demand answers to past exam question and assignment questions from our writers. Exam answer notes come with personalized lesson plans, and detailed study notes complete with detailed explanations of each answer, for maximum exam revision and assignment preparation. This tool is perfect for readers struggling with exam preparation & assignment study.
» Get extra assignment related help from our writers & tutors
Achieve high grades with a little extra assignment related support. Get extra help with your essays, assignments and general coursework, from our knowledgeable writers and tutors who will provide extra assistance when required for all academic related tasks including proofreading, grammar editing & correction, citations, referencing, etc. at no extra cost for standard and premium subscribers. All our standard and premium subscribers receive free proofreading services, which will include a check for punctuation, grammar, sentence formation, typographical errors, formatting, errors and other consistency issues (broadly).
» Get free assignment & essay writing help worth up to 7K words
Commission an on-demand essay, or assignment title from our knowledgeable writers and tutors on any subject matter. Get up to 7,000* words in on-demand custom assignment help from our writers who can assist with difficult topic in classical business literature. (* 7,000 free word credit exclusive to premium members).
» Fast & speedy answers to on-demand case solutions & assignment questions
Make use of your available free word credit (up to *7,000words) to commission on-demand custom case solutions, case study assignments and receive fast & speedy personalised answers. Receive timely and fast plagiarism-free answers to assignment questions or case solutions in as little as 1-2 business working days. Topics include Strategic Management, Marketing, Business Management, Economics, Operations Management, Organization Studies, International Business & Management, Human Resource Management and more. (* Exclusive to premium members).
» Get exclusive Q&A sessions with our subject matter writers
Ask our qualified, vetted and knowledgeable writers up to *12 essay, assignment and coursework related questions annually and receive accurate, clear, and detailed answers including step-by-step explanations briefs that are easy to follow. (*Exclusive to premium members).
» Free access to test bank questions & answers, study notes and practice quizzes
Test your knowledge on any subject with our quick quizzes and test banks for maximum retention after revision and studying. Test Bank contains questions in a variety of formats including multiple choice, true/false, short answer, and essay questions.
» Free access to video tutorials & study packs
Get free access to exclusive video tutorials to common subject topics. Our subject matter video tutorials, study notes and study packs have been created to help students learn and understand basic course module materials, as well as prepare students for their coursework assignment questions, essays and exams. Our video tutorials, study notes and study packs can be organized by topic, textbook or Question &Answer.
» Access to textbook chapter reviews and answer solutions
Get access to chapter reviews of popular business books, broken down in easy-to-understand simple concepts with simplified English. If English is not your first language, this service will make revising for essay assignments and exams as easy as 123 (Exclusive to premium members).
