Situational analysis of Shriners Childrens Open
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Situational analysis is the process of collecting, evaluating, and organizing information to identify opportunities and challenges, external and internal to an organization. It involves evaluating the business's strengths, weaknesses, opportunities, and threats. Businesses use it to define the scope of a given problem/ challenge and use findings to strategize on how to go forward. The report discusses the external and internal issues of Shriners Children’s Open, a professional charitable tournament that benefits Shriners Hospital for Children. The report is aimed at understanding customer, industry, and competitive challenges affecting the tournament.
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Customer, industry, and competitive issues impacting Shriners Children's Open Case Study
Key Learning Outcomes
By the end of the case, students should be able to:
- Understand situational analysis, what it is, and how to conduct it
- Understand internal and external challenges and how they affect the Shriners Children's Open
- Collect, evaluate, and organize information to identify opportunities and challenges for the Shriners Children's Open
1.0 INTRODUCTION
The Shriners Children’s Open is a professional, charitable tournament, benefiting Shriners Children's Hospital. It is the fourth event in the FedExCup played every October since its launch in 1983. Many of the world's top golfers have competed and earned FedExCup points in the Shriners Children's Open. The tournament’s champions list includes some of the most popular golfers including Fuzzy Zoeller, Davis Love III, Tiger Woods, Jim Furyk, and Webb Simpson in 1996. The Shriners Children’s Open has been a breakthrough tournament for several TOUR players, who earned their first victory on the PGA TOUR Tiger Woods. The report is aimed at understanding customer, industry, and competitive challenges of Shriners Children's Open.
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