Pestle and Swot Analysis of Zara 2018
Mariam Peyton is a professional Financial Analyst. She holds a Masters degree in Economics. She specialises in financial analysis and forecasting. Her expertise includes studying the financial performance of companies, markets and entire industries looking for trends, insights and information that can help you glean rich insights for use in academic and market research.
Latest posts by Mariam Peyton (see all)
Zara is a Spanish fashion brand mainly dealing in the sell of clothes and accessories in many countries. Various macro factors affect the growth of Zara such as high Spain's fast-growing economic environment, increased consumer demand to shop online, among others and using a Pestle and swot analysis, we explain how these factors have affected the growth of Zara.
HARVARD
Peyton, Mariam (2019) "Pestle and Swot Analysis of Zara 2018" 123 Writing [Online] at https://www.123writing.com/sample/pestle-and-swot-analysis-of-zara-2018
Peyton, Mariam (2019) "Pestle and Swot Analysis of Zara 2018" 123 Writing [Online] at https://www.123writing.com/sample/pestle-and-swot-analysis-of-zara-2018
APA
Peyton, Mariam. 2019. "Pestle and Swot Analysis of Zara 2018" 123 Writing. Retrieved from at https://www.123writing.com/sample/pestle-and-swot-analysis-of-zara-2018
Zara Strategy Case Study
Key Learning Outcomes
By the end of the case, students should be able to:
- Understand the broad macro-environment of Zara and the global clothing retailing industry in terms of political, economic, social, technological, environmental and legal factors (PESTEL).
- Use our swot analysis example to gain an overall understanding of Zaras strengths and weaknesses and strategic options arising from the opportunities and threats that have been identified from the analysis of the business environment.
- To apply strategy business models and frameworks such as Pestle, Swot etc to real company cases.
Analyse the macro environment of Zara and clothing retail industry using pestle and the impact of external factors followed by Zara Swot Analysis.
1.0 INTRODUCTION
Zara, founded in 1975 by Amancio Ortega and Rosalia Mera is a Spanish fashion (clothes and accessories) retailer based in Galicia, Spain (Forbes 2017). It’s one of eight child brands of Inditex company which is one of the world’s largest fashion retailers according to Inditex.com. It has a global market share of 1% with major competitors Nike, H & M and adidas having 2.8%, 1.4% and 1.8% market shares respectively (Statista 2018). According to its 2017 financial report, its profit margin and revenue (turnover) increased from 6.15% to 8.95% and from $1,740,345tn to $1,853,434tn respectively from 2016 to 2017.
1.0 Zara Pestle Analysis 2018
1.1 Political factors
The free trade agreements in Europe have helped boost Zara UK sales and its overall group sales. With Europe’s free trade agreements, goods can move freely between European countries with no border tariffs, no restrictions on quality or quantity of imported or exported products and a common custom tariff for goods imported or exported to other countries. The European Union being UK’s biggest export market for textiles and clothing accounts for 74% of its exports hence Zara can reach more customers in more European countries without extra border tariffs which has boosted its sales (Geoghegan 2017).
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Pestle and Swot Analysis of Zara 2018
Mariam Peyton is a professional Financial Analyst. She holds a Masters degree in Economics. She specialises in financial analysis and forecasting. Her expertise includes studying the financial performance of companies, markets and entire industries looking for trends, insights and information that can help you glean rich insights for use in academic and market research.
Latest posts by Mariam Peyton (see all)
Zara is a Spanish fashion brand mainly dealing in the sell of clothes and accessories in many countries. Various macro factors affect the growth of Zara such as high Spain's fast-growing economic environment, increased consumer demand to shop online, among others and using a Pestle and swot analysis, we explain how these factors have affected the growth of Zara.
HARVARD
Peyton, Mariam (2019) "Pestle and Swot Analysis of Zara 2018" 123 Writing [Online] at https://www.123writing.com/sample/pestle-and-swot-analysis-of-zara-2018
Peyton, Mariam (2019) "Pestle and Swot Analysis of Zara 2018" 123 Writing [Online] at https://www.123writing.com/sample/pestle-and-swot-analysis-of-zara-2018
APA
Peyton, Mariam. 2019. "Pestle and Swot Analysis of Zara 2018" 123 Writing. Retrieved from at https://www.123writing.com/sample/pestle-and-swot-analysis-of-zara-2018
Zara Strategy Case Study
Key Learning Outcomes
By the end of the case, students should be able to:
- Understand the broad macro-environment of Zara and the global clothing retailing industry in terms of political, economic, social, technological, environmental and legal factors (PESTEL).
- Use our swot analysis example to gain an overall understanding of Zaras strengths and weaknesses and strategic options arising from the opportunities and threats that have been identified from the analysis of the business environment.
- To apply strategy business models and frameworks such as Pestle, Swot etc to real company cases.
Analyse the macro environment of Zara and clothing retail industry using pestle and the impact of external factors followed by Zara Swot Analysis.
Introduction
Zara, founded in 1975 by Amancio Ortega and Rosalia Mera is a Spanish fashion (clothes and accessories) retailer based in Galicia, Spain (Forbes 2017). It’s one of eight child brands of Inditex company which is one of the world’s largest fashion retailers according to Inditex.com. It has a global market share of 1% with major competitors Nike, H & M and adidas having 2.8%, 1.4% and 1.8% market shares respectively (Statista 2018). According to its 2017 financial report, its profit margin and revenue (turnover) increased from 6.15% to 8.95% and from $1,740,345tn to $1,853,434tn respectively from 2016 to 2017.
Services We are Offering
We are more than a free study and revision tool.
We also provide
on demand research and custom writing services.
Make writing your assignment paper as easy as 123!
123 Writing is the #1 exam revision and assignment study platform in the UK.
Get unlimited access to answered student essays, assignments, past exam questions and sample coursework written by qualified academic writers & tutors.
Our Standard subscription typically retails for £299.88 a year.
Today, you can join at 80% discount.
Here’s a full breakdown of everything you get as a Standard or Premium subscriber...
» Get access to our database of more than 5,770 answered premium strategy case studies
Get unlimited access to a robust database of premium business strategy case studies including more than 5,770 fully answered sample strategy frameworks and tools such as pestle, value chain, value matrix, porters five forces, Ansoff’s matrix, etc., authoritatively written and tailored for student revision, assignment preparation and transformative business research. Our strategy case studies are especially suited for university students wishing to apply strategic frameworks to real-world situations, company cases or simulations. All our strategy case studies come with teaching notes and learning outcomes, making them effective as coursework revision, and essay study help tools.
» Free access to past exam & assignment answers
Revise and prepare for exams and coursework with our fully answered exam notes and sample assignment papers. Furthermore, get quick on-demand answers to past exam question and assignment questions from our writers. Exam answer notes come with personalized lesson plans, and detailed study notes complete with detailed explanations of each answer, for maximum exam revision and assignment preparation. This tool is perfect for readers struggling with exam preparation & assignment study.
» Get extra assignment related help from our writers & tutors
Achieve high grades with a little extra assignment related support. Get extra help with your essays, assignments and general coursework, from our knowledgeable writers and tutors who will provide extra assistance when required for all academic related tasks including proofreading, grammar editing & correction, citations, referencing, etc. at no extra cost for standard and premium subscribers. All our standard and premium subscribers receive free proofreading services, which will include a check for punctuation, grammar, sentence formation, typographical errors, formatting, errors and other consistency issues (broadly).
» Get free assignment & essay writing help worth up to 7K words
Commission an on-demand essay, or assignment title from our knowledgeable writers and tutors on any subject matter. Get up to 7,000* words in on-demand custom assignment help from our writers who can assist with difficult topic in classical business literature. (* 7,000 free word credit exclusive to premium members).
» Fast & speedy answers to on-demand case solutions & assignment questions
Make use of your available free word credit (up to *7,000words) to commission on-demand custom case solutions, case study assignments and receive fast & speedy personalised answers. Receive timely and fast plagiarism-free answers to assignment questions or case solutions in as little as 1-2 business working days. Topics include Strategic Management, Marketing, Business Management, Economics, Operations Management, Organization Studies, International Business & Management, Human Resource Management and more. (* Exclusive to premium members).
» Get exclusive Q&A sessions with our subject matter writers
Ask our qualified, vetted and knowledgeable writers up to *12 essay, assignment and coursework related questions annually and receive accurate, clear, and detailed answers including step-by-step explanations briefs that are easy to follow. (*Exclusive to premium members).
» Free access to test bank questions & answers, study notes and practice quizzes
Test your knowledge on any subject with our quick quizzes and test banks for maximum retention after revision and studying. Test Bank contains questions in a variety of formats including multiple choice, true/false, short answer, and essay questions.
» Free access to video tutorials & study packs
Get free access to exclusive video tutorials to common subject topics. Our subject matter video tutorials, study notes and study packs have been created to help students learn and understand basic course module materials, as well as prepare students for their coursework assignment questions, essays and exams. Our video tutorials, study notes and study packs can be organized by topic, textbook or Question &Answer.
» Access to textbook chapter reviews and answer solutions
Get access to chapter reviews of popular business books, broken down in easy-to-understand simple concepts with simplified English. If English is not your first language, this service will make revising for essay assignments and exams as easy as 123 (Exclusive to premium members).
