PESTLE and SWOT analysis of HSBC Bank 2018
Mariam Peyton is a professional Financial Analyst. She holds a Masters degree in Economics. She specialises in financial analysis and forecasting. Her expertise includes studying the financial performance of companies, markets and entire industries looking for trends, insights and information that can help you glean rich insights for use in academic and market research.
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The UK’s banking industry is highly oligopolistic with four major players normally termed to as the “big four banks” that include Barclays bank, Lloyds banking group, RBS and HSBC bank having a combined market share of 77.17% in UK’s banking industry market considering current accounts (Varyani 2017). Various external factors have hindered the growth of HSBC bank and by using a pestle analysis, we detail how the political factors like the Brexit has affected its development. In addition, we look at how developments in technology and demographics can favor further growth of HSBC bank. Using the swot analysis, we identify HSBC bank’s major strength and weaknesses that can be improved upon.
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HSBC Bank Strategy Case Study
Key Learning Outcomes
By the end of the case, students should be able to:
- Understand the broad macro-environment of HSBC bank and the UK banking industry in terms of political, economic, social, technological, environmental and legal factors (PESTEL/PEST/STEEPLE).
- Use our swot analysis example to gain an overall understanding of HSBC Bank's strengths and weaknesses and strategic options arising from the opportunities and threats that have been identified from the Pestle analysis example on it's business environment.
- To apply strategy business models and frameworks such as Pestle/Pest/Steeple, Swot etc to real company cases.
1.0 INTRODUCTION
HSBC bank is the biggest bank in the UK (by assets) and one of the largest banking and financial institutions in the world with over 3900 offices across 67 countries across Europe, Middle East, North Africa, Asia. North America, and Latin America (Annual Report and accounts 2017). Established in 1865 with its headquarters in London, Europe, HSBC bank has many subsidiaries such as First Direct, M&S bank, HSBC bank Bermuda, among others. In 2017, HSBC bank had an annual revenue totaling $51.445billion with a profit $11.88billion up from $3.45billion in 2017 (Statista 2018). In addition, its profit margin increased by 11.56% between 2016 and 2017 making it more profitable (Orbis 2018). Considering current accounts in the UK in 2017, HSBC bank had a market share of 12.35% with competitors RBS, Barclays and Lloyds banking group having 18.52%, 18.52% and 27.78% respectively (Varyani 2017).
The following pestle analysis describes how various macro factors like British Exit from the European Union (Brexit), demographics, technological advancements, among others that affect the growth of HSBC bank. Through this analysis, we identify the key drivers of change that constitute opportunities and threats in UK’s banking industry and HSBC’s external environment.
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