EasyJet Pestel Analysis 2018
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In this report, we analyze EasyJet using Pestel to gain an in-depth understanding of the macro environment and the effects it’s been having on EasyJet operations. An EasyJet pestle analysis reveals a number of serious threats emanating from its industry environment in the UK and EU including Brexit, unfavorable currency movements, rising labour costs and many others which will be detailed in the report. It is vital for a firm such as EasyJet to analyze the macro environmental influences as any change in the external environment can be fatal for organizations. However, the environment can be a source of opportunities once a firm such like EasyJet identifies key drivers of change in the airline industry, which may become sources of future competitive advantage.
HARVARD
Magezi, K. Prudence (2019) "EasyJet Pestel Analysis 2018" 123 Writing [Online] at https://www.123writing.com/free-sample/easyjet-pestel-analysis-2018
Magezi, K. Prudence (2019) "EasyJet Pestel Analysis 2018" 123 Writing [Online] at https://www.123writing.com/free-sample/easyjet-pestel-analysis-2018
APA
Magezi, K. Prudence. 2019. EasyJet Pestel Analysis 2018. 123 Writing. Retrieved from https://www.123writing.com/free-sample/easyjet-pestel-analysis-2018
MLA
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EasyJet Pestel Case Study
Key Learning Outcomes
By the end of the case, students should be able to:
- Understand the broad macro-environment of Easyjet and the UK airline industry in terms of political, economic, social, technological, environmental and legal factors (PESTEL/PEST/STEEPLE).
- Use our business strategy case studies to understand real life strategy applications
- To apply strategy business models and frameworks such as Pestle/Pest/Steeple etc. to real company cases.
Using a Pestel framework, analyse EasyJet's macro environment.
- See also, Easy Swot Analysis 2018
- See also, Porters Five Forces of EasyJet 2018
- See also, EasyJet Value Chain 2018
- See also, Easyjet Vrio Analysis 2018
1.0 INTRODUCTION
In March 1995, businessman Stelios Haji-Loannou founded Easy Jet airlines. The aircraft used during the first year of the company’s operation was leased by British Airways. In 1996, the company bought the first of its own planes (Dortmund-airport, 2020). Over the years, the airline has expanded its operations in Europe. The business environment that is affecting the airline global industry is made up of both the macro environment and micro environment. Of the two, the most macro environment is the general layer and consists of broad external factors that impact all organizations in the industry. The starting point for analysing these factors is the PESTLE framework (Johnson, Scholes, and Whittington, 2008). The key future and current trends identified are political, economic, social, technological, legal and the environment and their impact on the airline market. It provides a list of influencers on the possible success of failure of the strategies untaken by a company.
In the section below, the author undertakes a PESTLE analysis of Easy Jet, delving into various external macro factors affecting it.
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