Business plan of an organic baby food kitchen
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The business plan is for starting MV baby food kitchen, a new business that will offer high-quality, homemade organic baby foods aimed at babies of all age groups. The food will be prepared with high-quality, organic products and will be adapted to suit the age of the babies. The food will be divided into several groups. The first group will be for babies between 6-12 months, and the second group for babies between 12-18 months. The third group is for babies 18-24 months. And the fourth group is 24-36 months. A menu will be prepared and will be available on the website of our baby food kitchen. Each week the menu will be different. The menu will include a three-course menu for each day, which will include soup, main course, and dessert. For the youngest babies, the food will be pureed according to their age. Parents will be able to order food, and it will be necessary to submit their request by the previous week by Sunday, which days next week they will want food delivery so we will be able to prepare the right quantities of baby food. It will also be possible for parents to take food from our kitchen in their own dishes. They will also be able to subscribe for the whole next week and this will give them 15%discount. They will receive fresh, warm, home-cooked healthy food for their children every day, which will be tailored to the needs of the babies at any age. Food delivery will be between 10.00 and 12.00 every day.
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organic food baby kitchen Case Study
Key Learning Outcomes
By the end of the case, students should be able to:
- Understand the process and methodology of new venture business development
- Identify business opportunities and leverage them to launch a successful business
- Structure processes and methodologies of new venture business development
1.0 INTRODUCTION
All across the world, there is growing interest in entrepreneurship as more people view it as a better and more attractive career path. In its simplest form, entrepreneurship is ‘an art of turning an idea into a business’ (Barringer and Ireland 2016 pg 6). Entrepreneurs are always looking out for opportunities and focusing on turning business ideas into practice (Scarborough and Cornwall 2016; Mariotti and Glackin 2016).
When venturing into a business, most entrepreneurs research and recognize opportunities and invest in a given product or service to leverage the opportunities (Barringer and Ireland 2016). On the other hand, some entrepreneurs spot a problem or opportunity gap and start a business to fill in the gap or solve the issue. The business plan presents the idea of starting an organic baby foods kitchen in the UK, offering a homemade high-quality variety of foods for babies of all ages.
This business idea is based on a growing trend (discussed below) that shows the growing demand for organic, nutritious ready-to-eat baby foods not only in the UK but across Europe. Across Europe, the organic baby food market is forecast to grow by 20% while the non-organic segment will decline by 6% between 2020 and 2025. During the same period, the UK market is forecast to reach 1181.85 million by 2024, at a CAGR of 2.5%. This growth will be boosted by the increasingly busy lifestyles among working mothers and growing awareness of the health impact of processed foods on babies and toddlers among other factors (Mordor Intelligence 2020).
Whereas COVID-19 has negatively impacted many Industries, the organic baby food sector has experienced a spike in demand as mothers continue to demand weaning food options for both babies and mothers (Briggs 2020).
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