2017 was a challenging year for the United States carbonated soft drinks (CSD) market, which has continued to decrease for nine straight years as total…
Virgin Atlantic is a British airline carrier that is co-owned by Richard Branson’s Virgin Group [51%] and Delta Airlines [49%]. Started in 1984, it is…
Tesco has been the UK's most dominant supermarket for more than two decades and it is still the biggest supermarket in the UK. But all…
2016 was a pivotal year for Barclays, embarking on one of its largest restructurings in history designed to make bank smaller, better capitalised, and less…
Pestel is only a starting point when analysing the macro business environment of firms since other frameworks such as Porters Five Forces and BCG are…
Volkswagen AG may still be the world’s second largest automaker in the world after Toyota but negative macro trends and interferences from its external environment…
2016 was a challenging year for the carbonated soft drinks (CSD) market in the US which has declined for nine straight years, largely due to…
While Nestle continues to perform relatively well compared to some of its rivals such as PepsiCo, and Coca Cola, it is also facing the same critical challenge…
Tesco has been the UK's most dominant supermarket for more than two decades and it is still the biggest supermarket in the UK. But all…
The business environment affecting the clothing retail industry in the UK is made up of both the macro and micro environment. The macro environment is…
